Around 10,000 people are expected to attend the seventh Wheels ‘n’ Heels Family Fun Day considered the largest community event in Qatar, organisers said yesterday.
Reach Out To Asia (Rota) is inviting families to ‘Reach Out By Having Fun’ at the annual event on Friday from 2pm to 10pm at Museum of Islamic Art (MIA) Park.
Announcing the event at a press conference, Mohammed Abdulla Saleh, Rota Community Development Manager, it will see celebrities, entertainers and sports stars helping Rota promote health benefits of regular exercise and healthy diet.
“The event highlights Rota’s values of empowering society, including youth, women and special needs communities, by using the inspiration of active lifestyle,” said Saleh.
Participants may jog, walk, cycle or wheelchair the three-km Circuit along Doha Corniche. The social activity will help Rota raise fund to provide quality education for 48 million disadvantaged children in Asia.
In partnership with Maersk Oil Qatar, Wheels ‘n’ Heels is promoting ‘Action on Diabetes’, an initiative by the company which will have a village at the event for the second consecutive year.
Ahmed Saeed Al Kuwari, Technical Liaison Manager, Maersk Oil Qatar, said: “We are proud to be sponsoring Wheels ‘n’ Heels 2014 as we believe in doing our part to support initiatives that benefit society, especially those promoting the values of education and healthier lifestyles.”
He said the Action on Diabetes programme is targeting over 250,000 people a year.
The Action on Diabetes village attracted more than 5,000 people during Wheels ‘n’ Heels last year.
Amani Al Dosari, member of Qatar Cycling Federation (QCF), assured the federation’s commitment to partner with Rota for the success of the event.
“It is QCF’s pleasure to share with Rota our sports goals and ambitions.
“In addition to exercise, muscles building, cardio-vascular fitness and other healthy aspects that sports bring to each one of us, we believe that exercising together has a social echo that encourages society members to practise, fight obesity and educate souls and bodies,” said Al Dosari.
Among local and international celebrities and sports icons to participate are singer Shama Hamdan from the UAE, Mahmoud and Abdullah Bo Shri (Kuwait), rally racer Nada Zeidan (Qatar), and teenage swimming sensation Nada Mohamed Arakji (Qatar).
Popular Baraem Children’s Channel presenters Ahmed Al Mulla and Jihan Arsanious will be the masters of the ceremony.
The event will have a Kids Zone which will provide live entertainment, bouncy castles, face painting, games and interactive sports.
For security and safety, a wristband will be distributed to all families on arrival where parents’ names and mobile numbers will be marked in case of emergency.
Stamp cards will be available where kids may collect one stamp from each play area they visit and by the end of the games, gifts from Rota zone will be offered to those acquiring the complete number of stamps required. There will also be a toddler play zone.
Childhood Cultural Centre will provide books, arts and crafts materials.
At the Active & Health Zone people will learn about first aid, how to prevent accidents, and get a free check-up.
Aspire and QCF will provide fitness activities and fun sports.
There will also be a big screen showing activities, sponsor information and entertainment from The Stage; and a Photography Booth to take photos of the family event.
The Food Zone will provide healthy snacks and drinks, including natural and healthy Qatari made ice-cream and popcorn.
Parking area will be available at Qatar Sports Club and the Ministry of Interior (MOI) and shuttle buses will be available every 15 minutes.
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