Qatar-based social enterprise, The Youth Company, met a phenomenal success the previous weekend in conclusion of its largest annual initiative, reeling in more than 120,000 visitors for the third edition of Run The World Festival, in partnership with Qatar Olympic & Sports Museum, under Qatar Museums Authority. The count for the three-day event, which took place at Katara Beach from the the 19th to the 21st of December, was more than three times the predicted footfall, and engaged over 800 volunteers, 70 organizers, and collaborated with over 50 partners, sponsors, exhibitors and associations. The regional youth sports festival, which was initiated in the year 2011, was by far the most entertaining, engaging, and enriching edition and an unforgettable experience for youth in the MENA region, as well as internationally, featuring a myriad of exciting programs and activities in a vast open space open to all to explore. The event welcomed special musical guests, athletes, and was sponsored by a number of corporate bodies, including Sports Corner, Doha Insurance, Queen Medical, and Nasser Bin Khaled. Other supporting companies and organizations include Qatar Charity, Al Anis Trading, Qatar Airways, Williams F1, Virgin Megastore, Qatar Sports Leagues, Fitness First, Al Isteklal, Oryx Advertising Co., I Love Qatar, Qatar International Tours, Sound on Wheels, and Coca-Cola. The festival is also associated with Youth Hub Qatar, a soon to be launched joint-initiative by TYC and Youth Enterprises. Altogether, these various parties successfully carried out the largest, most anticipated, and most engaging youth festival within the region. RTWF 2013 was divided into three days of different ongoing activities and categorized into 3 designated spaces, each with its own theme. RTW Sports is a space for visitors to participate in tournaments for various sports on the beach such as football, volleyball, futsal and Parkour shows. RTW Street is a youthful and urbanized space for skateboarders, basketball, dancers, and the central pathway exhibiting exclusive automobiles. The final space is RTW Village, a hub for cultural, commercial and community stalls, and also the center of liveliness in the festival, featuring various musical performances on the main stage, healthcare awareness, in-kind donation boxes by Qatar Charity, and other diverse services in an insightful multicultural marketplace. Another highlight event of RTWF 2013 is the “Youth Got Talent” contest, the finals of which took place live on stage during the 20th and the 21st of December. The show celebrated the talents of 50 finalists in vocals, instruments, rapping, beatboxing, dance and more, but also included special activities such as Zumba dance, cultural shows and welcomed guest performers and judges; beatboxer Ahmed Aba Zaid, and Qatari Musician Dana Al Fardan. “Having been a part of each RTW edition since 2011, to see it grow to such a scope as it is today is an indescribable feeling. The astounding number of visitors that we have attracted the past few days really shows how TYC, as a monopoly for youth empowerment in the region, holds the power to leave such a substantial and positive mark on the young community here in Qatar,” says Aya Abu Issa, CEO of The Youth Company. “However, none of this would have been possible without the tremendous support of our sponsors and partners, volunteers, and the team that made RTW a completely new experience for youth. With this incredible success, we look forward in expanding and growing to new levels and prospects in the future.”
- ILQ News -
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