More than 70,000 people are expected to visit the sixth edition of Heya Exhibition which opens on November 17 at the Doha Exhibition Centre (DEC), organizers Qatar Tourism Authority (QTA) announced yesterday.

Considered the largest exhibition for Khaliji and Arab Abaya and women fashion in the region, last year’s expo witnessed 65,000 visitors from Qatar and other Gulf countries.

Heya (Arabic for She ) will see 220 pavilions showcasing the finest designs and latest trends in the world of Khaliji abayas, Arabic kaftans, and evening gowns for women in Qatar and the region.

Exhibitors from Qatar, Bahrain, Kuwait, United Arab Emirates, and Saudi Arabia are taking part at the six-day expo established on an area of 5,000sqm at the DEC.

Approximately 50 percent of the exhibitors will be Qatari women designers showcasing their latest Abaya fashion.

Through this major annual event, QTA seeks to raise awareness among all targeted groups and stakeholders about Qatar as an ideal destination, offering business friendly environment for exhibitions, and providing facilities that make it a leading local and regional MICE hub, in addition to its leisure and entertainment offerings. Such events also provide an opportunity for short-term and long-term business deals.

“QTA seeks to present everything new in the exhibitions industry in terms of both organization and quality of the exhibited products. We were encouraged to organize Heya Exhibition because it attracts a significant segment of the GCC community, resulting in an increase in the number of visitors to Qatar,” said Hamad Al Abdan, Director of Exhibitions at QTA.

“Through such events, QTA works to build a mutually beneficial partnership with the stakeholders in the MICE sector. While exhibitions add value to their businesses, develop the industry, and support the promotional activities in Qatar and abroad, they help QTA promote Qatar as a tourism destination in the region. All this will reflect positively on the Qatari economy.”

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QNE

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