Promising a complete entertainment experience with cutting-edge cinema technology and luxury premium facilities, Novo Cinemas, the Middle East’s largest chain of cinemas and a subsidiary of Qatar Media Services, has announced that it will be opening its doors to the residents of Qatar this Eid Al Fitr.
The flagship facility at The Pearl-Qatar will boast standout features that include 1,456 seats over 10 state-of-the-art screens. Cinema-goers can customise their night out through a clearly differentiated choice of seating and theatre options. NOVO COOL and NOVO EDGE represent the variety of seating positions within the theatre, from standard seats to superior back-row seats. Meanwhile, three theatre classes define the type of experience to be had. NOVO 3D brings the exhilarating experience of 3D visuals to the viewer’s world, while NOVO IMAX represents the world’s leading immersive cinema experience, and further strengthens Novo’s position as home to the largest network of IMAX screens in the Middle East.
However the most extravagant way to enjoy those big summer blockbusters would be through NOVO 7-STAR, which offers unprecedented levels of comfort with fully reclining leather seats and convenient side tables, private lounge areas, individual iPads for easy ordering from the comfort of one’s seat and personalised service with premium menu served on chinaware- a deluxe offering guaranteed to make every viewing experience unique and memorable.
Commenting on the opening, Acting Group CEO of q.media, Jaber Al Ansari, said: “We are very proud to bring premium cinema to Qatar. Novo Cinemas enjoys a long legacy of innovation and pioneering technologies in the region, and its Eid al Fitr opening at the prestigious destination of The Pearl-Qatar is a timely reveal for the new standard in cinema. Qatar Media and Novo Cinemas will continue to push boundaries and strive to take the movie experience to new heights.”
CEO of Novo Cinemas, Debbie Stanford-Kristiansen, said: “We are absolutely thrilled and excited to be bringing a new era of entertainment to the residents of Qatar starting this Eid al Fitr. We are confident that Novo Cinemas will further bolster Qatar’s innovation and growth in the regional market, and ensure our customers an experience that reflects our persistent desire to shape the future of cinema, because at Novo, a great movie is just the beginning.”
Opening week promises a record-breaking slate of blockbuster movies, including: Transformers: Age of Extinction, Sone3a Fi Masr starring Ahmed Helmy, The Purge: Anarchy, Dawn of the Planet of the Apes, Planes: Fire & Rescue, Tammy, Step Up: All In and Kick.
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