KidZania Doha, the multi award-winning educational concept, and Ghadeer, the leading Dairy and juice brand in Qatar, have signed a partnership agreement to create a Kid-sized realistic “Juice factory" inside the city of KidZania Doha.

The collaboration between KidZania Doha and Ghadeer aims to educate children more about juice production process including the selection of only the freshest and finest fruits as in Ghadeer Factory, and experience a real-life activity with hands on experience.

Also to educate the kids more about the nutritional facts and importance of having fresh juice in their diet for a healthy lifestyle, also promoting hygiene and develop their critical thinking and curiosity about production process.

In the ‘Juice Factory’, children will take on the role of a juice production operators to ensure premium juices are extracted from the carefully selected fresh fruits are of the highest quality, also in Ghadeer Juice Factory children will be working as juice delivery crew to ensure developing their communication and collaborative skills

The partnership between “KidZania Doha” and “Ghadeer” is to empower the national brands to promote skills, values and positive qualities in an entertaining way for our children through a role-play based educational environment /.

Ric Fearnett, Governor of KidZania Doha said, “KidZania Doha is excited to partner with Ghadeer, as a one of its kind Qatari concepts, it stands as a nutritional oasis for kids. aligning with our objectives to help our children become healthy and develop their skills and curiosity."

we are proud that we will contribute to the achievement of the Qatar National Vision 2030 through the development and empowerment of children,” he continued.

Khaled Jayoussi, chairman of Arab Qatari Company for Dairy Production “Ghadeer” said, “This strategic partnership between “KidZania” and “Ghadeer” reflects our strong belief in the effect of entertainment that is intended to be educational to the future generations”.

Mr Jayoussi added, “Ghadeer holds itself socially responsible towards the good of the people and the community in the State of Qatar”.

With KidZania special language, Mr. Khaled said, “Zanks to the vision, values, creativity and professionalism at KidZania Doha that Ghadeer had an easy mission to find a long-term partner in the journey of building its brand loyalty with the new generation of innovators who will surely appreciate and advocate for the commitment to quality at Ghadeer”.

Through ultra-realistic role-play, children at KidZania can learn about different careers, the inner workings of a city and the concept of managing money, while having fun. Each experience at KidZania is designed to empower kids, giving them the confidence to be their best selves, and inspiration to be great global citizens.

KidZania Doha opened its doors on 30th April 2019, providing a unique educational and entertainment experience with 42 establishments. Children aged between 4 -14 years old are able to role play ‘adult jobs' in up to 60 pretend roles, learning a variety of values, including self-reliance, teamwork, honesty, integrity and giving back to society.

KidZania is the world's fastest growing family entertainment brand, operated by Qatar Entertainment, Tasali W.L.L a joint venture of Sharaka Holdings and Aspire Zone Foundation, a National Qatari investment. with approximately 250 employees at a time.

Source: Press release

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Binu Cherian

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