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Posted On: 9 October 2018 11:36 am
Updated On: 3 March 2020 12:15 pm

Fashion Weekend International launches in Doha in spectacular style showcasing fashion extraordinaire Manish Malhotra and celebrity showstopper Aishwarya Rai Bachchan

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FAB Entertainment, a Qatar based entertainment company, with a vision to provide quality entertainment from around the world, successfully launched FWI’18 which showcased Manish Malhotra’s Zween collection featuring Bollywood royalty Aishwarya Rai Bachan and stylist extraordinaire NABILA.

For the first time ever in Qatar and the world, FAB Entertainment revealed Fashion Weekend International-FWI’18 Destination Doha, a world first fashion event, curated by FAB, bringing together the most iconic fashion and beauty stars to Doha to deliver the most exciting celebrity-based fashion show in Qatar with a destination focus.

A model is posing on the stage

Attended by Qatar’s top VIPs, the red carpet was flanked by Alfardan Jewellery displays, Qatar Airways’ impressive red roses wall and graced by local and international media such as Vogue India, FilmFare, Hello, Grazia, OK!Pakistan, Brides Today and ZEETV with Indian celebrities including Karan Tacker and Sophie Choudry, Pakistani sensation Hamza Ali Abbasi, rising star Azaan Sami, legendary Indian film director and producer, Ramesh Sippy with actress wife Kiran Joneja, Karuna Badwal and Manjeet Rajkumar Hirani all walking the red carpet for FWI ‘18.

Jewellery displays

Catered by Zaffran, the show kicked off with Actor and reality show star, Karan Tacker opening the fashion show at FWI ’18. The spotlight was on Manish Malhotra’s intricate and sophisticated collection, showcased by over 40 international models mostly from India. Models were all bejeweled in pieces by Alfardan Jewellery along with the showstopper pieces adorned by Aishwarya Rai Bachchan. The pearls were from the personal collection of Mr. Hussein Al Fardan himself.

Speaking about his collection, Manish Malhotra said: “Qatar has been a huge inspiration for the line showcased at FWI ‘18 ensuring the glamourous, hand-crafted collection was opulent and cinematic. I would like to thank FAB, NABILA and of course Aishwarya (Rai Bachchan) for once again being part of my show.”

Former Miss World, Rai Bachchan also spoke at the Press Conference saying she was overwhelmed by the warmth and hospitality of Doha, adding: “I think Doha was the perfect setting for Fashion Weekend International. When FAB shared the videos with me, I was excited and looking forward to it. Thank you FAB for hosting this fantastic event and making me a part of it. I am also amazed by the immaculate sense of fashion of Qatari ladies-wow.”

FAB Entertainment’s CEO, Fauzia Vohra adds: “Fashion Weekend International, Destination Doha has been a huge success. FAB is honored by the wonderful turnout of FWI and would like to thank core partners Alfardan Group, SALAM International, Qatar Airways, Mondrian Doha and QTA for their tremendous support in bringing this event to life. I would like to personally thank Mr. Omar Al Fardan and Al Fardan group for supporting our event at a Platinum level with jewellery, auto logistics and entertaining our overseas guests at their palacial properties. Special thanks to SALAM, Qatar Airways and QTA in bringing our vision to fruition.”

“We thank Manish Malhotra, NABILA, Karan and of course the breathtakingly beautiful Aishwarya Rai Bachchan in making FWI’18 a spectacular success. We also want to thank local and international media, especially those from the subcontinent who have attended and given fantastic coverage to this event and Qatar. International press who attended were truly impressed with FWI ‘18 in a destination setting and raved about how Qatar is truly an international fashion capital. Overseas guests not only indulged in a weekend of high fashion and celebrities but also visited iconic spots in Qatar, shopped at various retail outlets and enjoyed Doha’s gastronomic versatility at the likes of Morimoto and Al Sufra.”

“FAB’s strategy to bring in big international media names especially from India for this event to Qatar, which is another first, is in line with Qatar’s vision to embed its tourism footprint in India, a key market, and it has worked. There is a huge media buzz in India and internationally about Qatar’s tourism potential promoted by FWI ‘18 and hosted by FAB. They have come in at our invitation, experienced a block buster fashion show by India’s finest designer and showstopper, had a taste of Qatari hospitality and finally publicised Qatar positively, which is the way it should be. We are indeed very pleased with the outcome of FWI ‘18 Destination Doha.” concluded Ms. Vohra.

FWI continued to 6 October 2018 with make-up give-aways by NABILA, celebrity book launches, Doha Day tours at MIA and other tourist spots and a Trunk Show in the Bridal Suite of Mondrian Doha, completing a truly remarkable weekend.

Mondrian Doha, Hospitality partner looks forward to building an extensive partnership with FAB Entertainment, says Axel Gassar, GM of Mondrian Doha: “FWI is a testament to Mondrian Doha’s commitment to exclusive partnerships. We will continue to create these one-of-a-kind experiences at Mondrian Doha.”

Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “As the Official Airline Partner for Fashion Weekend International 2018, Qatar Airways is honoured to have played such an important role in bringing this global high fashion event to Qatar. This star-studded event has been a fantastic opportunity to welcome visitors from around the world to share in the five-star Qatar Airways experience. This includes bringing our unique, state-of-the-art Qsuite Business Class facilities to passengers who travelled to Doha from Mumbai or Bengaluru, or from many of our other routes that are served by Qsuite.”

“The event has also provided the perfect showcase for Qatar and everything our flourishing nation has to offer. We are pleased to have been able to share in the glamour by flying in many of the celebrities who took part, as well as a host of high profile, international guests, on board our award-winning airline.”

Omar Hussain Alfardan, President and CEO of Alfardan Group, said: “We are pleased to support this spectacular event that gathers communities from Qatar and the international fashion scene, which reflects Alfardan Group’s commitment to forging strategic partnerships with cultural icons to make the country a hub for cultural experiences. Setting the pace for Qatar-India Year of Culture in 2019, this high-profile event will cater to the rising demand for fashion and entertainment destinations in line with the growth of the tourism and hospitality sector in Qatar.”

SALAM Stores is proud to be associated with the first Fashion Weekend International and Mr. Abdul Salam Abu Issa, CEO of Salam International says: “The event was in line with our vision to bring the very best in luxury fashion from around the globe to discerning audiences in Doha. Manish Malhotra is a world-renowned brand and we believe in his design aesthetics. We were honoured to provide a first-hand look at his creativity to our valued clients in Qatar through this event and give them a unique opportunity to experience the enigma of fashion icon, Aishwarya Rai Bachchan on stage. As the leading luxury fashion retailer in Qatar, we feel proud to contribute in strengthening Qatar’s position as an international destination for fashion excellence”

All images courtesy of FAB Entertainment