Victoria’s Secret (VS), the most glamorous lingerie brand in the world made famous on the runway by supermodels like Adriana Lima, Alessandra Ambrosio and Candice Swanepoel, opened its second full assortment store in Doha at Doha Festival City on the 6th of May, 2017.
The store features a wide assortment of the beautiful and feminine lingerie collections that Victoria’s Secret is known for as well as the brand’s athletic line Victoria Sport.
The full lines of popular fragrances such as Victoria’s Secret Bombshell, Heavenly and Victoria’s Secret Angel are all available along with Victoria’s Secret Mist Collection, body care & PINK beauty products.
The store also features Victoria’s Secret PINK— a collegiate-inspired collection of playful and colorful lingerie and loungewear targeting university-aged women.
The store design takes glamour and sophistication to a whole new level. The façade takes a modern approach with an eye-catching pink storefront while the interior takes a cue from residential design in both feel and scale, including over-sized custom chandeliers and lingerie-inspired detailing. The front of the store is dark and dramatic with a gallery of timeless black and white supermodel imagery while the rear of the store transforms into a bright, playful area with shocking pink accents dominated by huge video screens playing iconic footage from the Victoria’s Secret Fashion Show.
The store also offers an intimate and glamorous fitting experience with seating areas featuring custom furniture, flocked pink and velvet finishes and signature fragrance testers, some even located inside the fitting rooms.
Highly trained specialists will be on hand to help customers find their perfect fit in the comfort of uniquely designed fitting rooms that will also have a call button for assistance.
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