In support to the worldwide campaign for the National Breast Cancer Awareness Month, McDonald’s Qatar will dedicate the entire month of October to participate in the global campaign in fighting breast cancer.
Employees will wear “I support breast cancer awareness” pink pin badges to signify the message of hope, strength and unity in the fight against breast cancer. Restaurants will be decorated with pink balloons and ribbons. During the month-long breast cancer awareness campaign, McDonald’s social media sites Facebook and Instagram will also be utilized to support the campaign by synchronizing the facebook cover page showing “31 Days of Pink” and post information on how to prevent and fight the malady.
Staff will organize a series of in-store activities. Customers will be encouraged to pin pink ribbons on a bristol board to demonstrate their support for the battle against breast cancer. Each week, a poster will display information developed to provide awareness on the disease. Lastly, several McDonald’s stores across Qatar will harmonize their décor to match the theme of Breast Cancer Awareness Month.
Mr. Kamal Saleh AlMana, Managing Director of AlMana Restaurants & Food Co., the owner and operator of McDonald’s restaurants in Qatar said, “We will continue our commitment to help spread the awareness movement in the community. Our goal is to inspire more people in Qatar to join and support the fight of those living with the disease.”
This is part of McDonald’s Qatar Corporate Social Responsibility initiatives that aim to boost interaction with and to give back to the Qatari community and to buoy awareness through activities linked to health, education, environment and sports.
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