In 2017, Capetown, South Africa nearly ran out of water before seriously considering and engaging in water conservation campaigns. Innovation to the rescue! Art Director Moe Kekana of King James Public Relations company led a team of young designers to work directly with artists and create 2-minute-long shower versions of popular songs. The ad campaign proved very popular to save water in South Africa before Capetown ran out.
How long does the average shower last?
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Check your answer and learn about conserving water in your home at SustainableQATAR.com.
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