It's that time of the year again - a time to give, time to share and time to reach out. In keeping with this spirit and to mark the start of the Holy Month of Ramadan, Ali Bin Ali Holding’s Galeries Lafayette Doha launched the ‘Together for Good campaign’ as part of its efforts to give back to society and nature.
The garment donation campaign upholds the philosophy of "global initiative for more responsible fashion". The endeavor is an extension of the Galeries Lafayette Group’s ambitious sustainable development policy that is applied at Galeries Lafayette all over the globe.
The 40-day campaign, which intends to promote recyclable fashion, will continue for the entire month of Ramadan until after Eid al-Fitr. A 4 meter tall mannequin has been placed at the main entrance of Galeries Lafayette Doha and all the donated clothes will be put up on it. At the end of every week, on Saturday, the clothes will be taken down and handed over to charity organizations for donation.
The ‘Together for Good’ initiative promotes the real meaning of sharing. Statistics show that an amazing 30% of clothes an individual buys are never worn. Encouraging people to share their unused clothes with the less fortunate is Galeries Lafayette Doha’s way of paying tribute to the Holy month of Ramadan.
Upholding the noble idea of donations and promotion of recycling, Vice Chairman & EVP of Ali Bin Ali Holding Mr. Nabeel Ali Bin Ali said: “We are committed towards having a more responsible business. We believe in promoting common good and the ‘Together for Good campaign’ is a manifestation of that effort. It is not just a campaign, but also a movement for the progress and wellbeing of the society. The Holy month of Ramadan was the ideal time to take this small step towards greater good. ”
True to its role as a 'brand house' and a trendsetter, Galeries Lafayette Doha’s Ramadan 2019 ‘Together for Good’ campaign champions the idea of charity and the importance of recyclable fashion for a better world for all.
Source: Press release
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