Qatar’s oldest organized supermarket chain is celebrating its 40th anniversary of delivering a unique combination of value, freshness, and quality to customers. Over 120,000 customers visit Family stores each week, served by over 1000 friendly FAMILY staff members. Five large stores span across the state of Qatar, consisting of 220,000 square feet retail area. The Family Food Centre stores are located at Al Nasr, Al Kheesa, Old Airport road and Al Rayyan with the brand new express store in Al Mirqab Al Jadeed street.

On the occasion, of the store launch Family Food Centre’s Chairman Mr. Abdul Rahman Al Ansari said “Starting 1978 in this very same street, Family Food Centre, a brand native to the Qatari motherland has been serving its people with the best products our stores can offer. Worldwide food and products are something that is synonymous to what Family Food Centre has to offer.4 large stores have largely been our identity over the last 40 Years. At this occasion, we’d like to present to you an all-new format, which packs everything you, need conveniently and smartly.

The look and feel to this store is something that is very new to Qatar. Family Mart is the first store in Doha Souq mall and offers more the 500 parking slots for our customer’s convenience. The very concept of this store is essentially a combination of the best practices, learnings and customer stories of love and loyalty. Our customers, our suppliers, and our service are together what make us Family Food Centre. Thanks for these beautiful 40 Years. I present to you the Family Food Centre’s 5th store 'Family Mart' Continuing to serve and bring you everything fresh and handpicked by experts, hope you love this new venture/idea. ”

Family Food Centre outlets offer a huge range of products that meet the requirements of customers from every nationality. FAMILY customers are at the heart and soul of everything they do and have invested in our stores, our colleagues and channels, to deliver the best shopping experience to customers.

FAMILY’s strong values are a part of their identity and integral to their success. From a humble beginning in 1978 with three employees and a two-shutter shop at Al Nasr, FAMILY has come a long way. In 1984, FAMILY renovated from the humble shop to a small-town center shop (supermarket) with two checkouts and is the first in Qatar to offer self-service and to have prices on products. Family food center then established on a rock-solid foundation to facilitate future growth and In 1991, the company’s second supermarket in Airport branch was opened, followed by expansion of Airport road outlet first floor, providing cold storage and wholesale business. In 2005, the third outlet in Al Rayyan was opened, also followed by counter wise-expansions by adding more lines into the stores such as bakery, hot food, fish, meat, travels, and technologies. In 2013, FAMILY stores received their first ISO 9001:2008 -HACCP certification and they opened their newest and fourth branch in Al Kheesa in 2016. Today, FAMILY is one of the leading retail organizations in Qatar.

Along with the FAMILY’s strategy, they are always supporting Qatar by working closely with communities to support local activities and to align with the national vision 2030. Family Food Centre ensures this by promoting homegrown and organic fresh products from local farms that would give access to more fresh and safe food, ensuring sustainable productions.

Source: Press release

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Binu Cherian

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