ZARA opens its most innovative store in Doha’s newest luxury venue, Place Vendôme with three floors dedicated for shoppers to indulge their passion for fashion. The Spanish apparel retailer will debut its stunning new store, housed in a specially designed ‘villa’ with a tree-planted rooftop, as a stand-alone building inside the mall.

With more than 3000 m2 of floor and retail space, the new store offers menswear on the ground floor, womenswear on the upper ground level, and childrenswear + TRF on the top floor.

The new store embodies ZARA’s renewed image, with new product display areas and highly efficient technology to ensure the very best in service quality. An elegant villa-inspired interior space further shines the spotlight on the fashion collections on display.

New shopping experiences

A first for ZARA in Qatar, this store also has specific areas designed to showcase the brand’s most recent product launches, such as the ZARA Beauty cosmetics line in the women’s section, and Athleticz, sports equipment collection in the men’s section.

ZARA's cosmetics line has a wide range of beauty products for eyes, lips, face, and nails. It uses top-quality formulas in refillable containers and a palette of more than 130 colours mixed in matte, metallic, glossy, or pearl finishes in a wide range of shades. The beauty section also has a virtual fitting room with integrated touch devices for face trials.

Athleticz is ZARA’s collection of sports equipment for every athlete. It offers a wide range of products that combine technical features with sustainable materials, simple looks, and supreme comfort. From footwear to shorts, underwear, and backpacks, Athleticz offers performance products for training in any sport.

On the women’s floor, shoppers will also find a completely exclusive-to-ZARA concept of a shoe store within the ZARA store, fitted with self-checkout tills that further elevate the customer’s shopping experience.

Innovation for an integrated online experience

With this new store concept, ZARA seeks to offer customers a unique fashion experience with Qatar’s first-of-its-kind smart fitting rooms. Using integrated sensors, the Smart Fitting Room identifies the exact items a customer brings into the fitting room. On screens or mirrors, it then indicates which colours, models and sizes are available directly in the store, online, or in other stores.

Adding to the smooth and enjoyable atmosphere is a self-checkout area for smoother transactions and the advanced Silo – an online shopping collection point with a robotic unit designated to dispatch online orders for customers opting for click and collect service.

These new features represent another step forward in the Inditex Group's online and store integration strategy, boosted by the development of its own distinctive technological ecosystem: Inditex Open Platform. This proprietary, open and modular digital architecture means they can move forward in real-time customer adaptation, offering customers a new experience in both fashion and brand.

In-store sustainability

In line with ZARA's commitment to sustainability, the store in Place Vendôme will adopt several green strategies, as ZARA works continuously to integrate sustainability into its teams' daily decision-making by means of a holistic roadmap that includes objectives for every phase of the value chain.

ZARA's commitment is that at least 50% of the garments it sells will be manufactured under its Join Life standard by 2022; the standard labels garments produced with more sustainable materials and processes.

While the retail giant has multiple brick and mortar stores in Doha, shopping enthusiasts can eagerly look forward to the launch of this one-of-a-kind store in the Lusail city.

RELATED: 7 things to check out at Place Vendôme Qatar

Source and cover image credit: Press Release

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Vrinda Abilash

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