Sony held its quarterly business planning conference in Doha, Qatar. The regional conference gathered senior Sony executives from across the region to outline the direction and strategy of the company’s regional operations for the fiscal year 2014/15.

Hosted in Doha for the very first time in conjunction with Sony’s Exclusive distributor in Qatar, Darwish Technology, the business planning conference took advantage to better understand Darwish Technology’s contribution in maintaining Sony’s number one market share and sales in the local market in addition to the outstanding customer service that Darwish Technology is offering to the Sony brand in general since the Qatari market is considered as a major contributor to Sony’s increasing business in the region.

Satoru Arai, Head, Sony Middle East said: “Our choice of Qatar for this conference endorses our strong and continuous relationship with Darwish Technology and the tech savvy & loyal customers in the country. The business meeting is of strategic importance to Sony as it helps us gain an understanding of the market dynamics and consumer trends across the region.”

Bader Al-Darwish, Chairman and Managing Director, Darwish Holding, said: “We are proud to host this high level meeting in Qatar which will help us align our strategy with the long term objectives of Sony. The selection of Qatar as the venue reiterates the importance of this market and its long standing relationship with Sony. The business meeting will offer a platform to interact with Sony’s senior management as well as gain insights into the new technologies coming in the future.”

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