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Posted On: 1 October 2015 07:51 am
Updated On: 12 November 2020 01:54 pm

QTA to boost French Tourism Ties at Top Resa

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Building on last year’s successful first participation at IFTM Top Resa, Qatar Tourism Authority (QTA) plans to maximize its presence at the 2015 edition of France’s premier travel industry event.

QTA will showcase Qatar’s increasingly diverse offering through a 100 square metre exhibition stand that will highlight Qatar’s leisure and recreational facilities. Based on research showing high interest from French travelers in Oman, QTA plans to promote the joint Qatar-Oman visa.

Rashed Al Qurese, Chief Marketing and Promotions Officer at QTA, commented, “The 8% increase in French visitors to Qatar recorded during the first half of 2015 reflects the success of our initiatives promoting interest in the destination amongst the French travel trade and the general public. France is Qatar’s second largest market in Europe and we welcomed nearly 43,000 visitors last year. We believe there is even greater potential for further growth in the future.” he said.

According to Al Qurese, awareness of Qatar as a destination has been growing thanks to expanding aviation links through Qatar Airways, as well as QTA’s partnership with Paris Saint-Germain. Qatar has also had a presence in several high profile French events, including Chantilly Arts & Elegance and the Qatar Prix de l’Arc de Triomphe.

Since establishing its Paris representative office in 2013, QTA has developed solid relations with the travel trade in France, and there are now some 20 French tour operators featuring Qatar. In addition, more than 500individual French travel agents have thus far signed up to QTA’s ‘Tawash’ online destination training course, and 189 of these have successfully graduated to become qualified Qatar tourism experts. Tawash aims to develop a powerful and enthusiastic network of knowledgeable partners promoting and selling Qatar’s tourist attractions directly to their markets.

“IFTM Top Resa provides Qatar with an important platform for further expanding the highly successful online destination training program for travel agents and other tourism professionals in the French market,” Al Qurese added, noting that visitors to the QTA stand will have the opportunity to sign up to join the ‘Tawash’ program and meet some of the successful graduates of the course.