Qatar Tourism Authority (QTA) hosted today their annual interactive Framework Summit at the W Hotel, Doha on 16 September mapping out the detailed global 2016 Strategic Marketing Plans.
The summit brought together senior QTA Head Office executives, representatives from QTA’s five overseas offices and around 120 private sector stakeholders from local hotels and other industry suppliers.
Rashed AlQurese, QTA’s Chief Marketing & Promotions Officer, who chaired the summit, said, “We constantly seek to work closely and align our activities with our private sector partners and stakeholders in all areas of international marketing promotion, and these meetings create an excellent platform for communication and market intelligence updates.”
The agenda provided for QTA to put forward schedules for international tourism exhibition participation during 2016, and each overseas office shared their planned activities and goals for their respective markets.
However, Mr AlQurese stressed that the summit is not a one-way flow of information. “To ensure a full and detailed dialogue, each of the QTA’s overseas offices is made available for appointments and discussions with individual private sector partners during the full marketplace workshop session,” he said.
He noted that experience of similar recent summits had proved highly positive. “These get-togethers have made a valuable contribution to ensuring that all parties involved in Qatar’s tourism industry share a common vision and marketing philosophy, and this in turn helps to build destination awareness and enhance profile positioning in the international market.”
In order to maximize the positive impact of the nation’s marketing efforts and resources, he continued, it is vital that all parties focus on promoting the key attractions that give Qatar its distinctive edge. “Our aim is to create a strong and positive brand positioning and identity that resonate in our key overseas markets.”
Besides providing the QTA’s overseas office representatives with opportunities to interact with the private sector, the summit provides them with a chance to hold discussions with their head office counterparts and to familiarize themselves first hand with the most recent developments in Qatar’s rapidly evolving tourism sector. “To be fully effective, they must be knowledgeable and authoritative representatives of Qatar in their respective markets,” said Mr AlQurese.
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