Qatar Tourism Authority's pavilion at ITB Berlin 2015 attracted a large number of German, European, and international visitors, while QTA private sector partners signed a host of agreements with German and European tour operators on the sidelines of the exhibition, which ended on the evening of Sunday, 8 March 2015.
According to the official ITB Berlin 2015 website, 170,000 people, including 110,000 tourism professionals, visited the 160,000 square meter exhibition this year. Deals signed during the exhibition amounted to 6 billion Euros (24 billion Qatari riyals). Over 10,000 exhibitors representing 180 countries from five continents participated in the 49th edition of this annual event.
QTA led the Qatari delegation to this major world event consisting of 22 tourism organisations, including 14 hotels and eight destination management companies (DMCs). Participants showcased Qatar's tourism offerings and promoted the services and products offered by the Qatari tourism sector. Participating hotels were Grand Hyatt Doha, Grand Regal, Four Seasons, InterContinental Doha, Ritz-Carlton Doha, Sharq Village & Spa, St Regis, Sheraton Doha Resort & Convention Hotel, Souq Waqif Boutique Hotels, The Torch, Retaj Hotels & Hospitality, Concord Hotel Doha, and The Plaza Inn. The DMC's were Arabian Adventures, Qatar International Adventures, Gulf Adventures, Regency Holidays, Discover Qatar (part of Qatar Airways Holidays), Sand Dunes, Travel Designer, and the Arab Destination of Tourism. Two new hotels -- Banana Island Resort by Antanara and Marsa Malaz Kempinski -- also participated in the exhibition.
Concord Hotel Doha, Four Seasons Doha, Banana Island Resort, and Marsa Malaz Kempinski participated in the event for the first time, benefiting from it to launch their products in the international market.
"ITB Berlin 2015 was an excellent opportunity for us to promote leisure and cultural tourism in Qatar especially that this type of tourism strongly appeals to German and European tourists", said Rashed Al Qurese, Chief Marketing & Promotions Officer at QTA. "We made use of the event’s platform to shed light on tourist achievements accomplished following the launch of the National Tourism Sector Strategy 2030, especially with regard to entertainment, cultural, and MICE tourism. Those achievements were made possible thanks to the cooperation between QTA and its partners from the public and private sector, as well as the civil society. I trust tangible results of our successful participation in the exhibition will undoubtedly see the light as soon as the contracts that were signed during the event take effect."
ITB Berlin provides a valuable platform for QTA's private sector partners to hold meetings and sign contracts with other parties to attract a large number of tourists and event organizers in all tourism segments, including MICE, leisure, and culture, especially that the world's largest tourism event seeks to be a leading marketing activity for tourism products in the first place.
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