United Developers, a visionary and ambitious Qatari real estate development company, joined the most influential people in the fashion industry for Milan Fashion Week to promote its QAR 5.5 billion mixed-use development, Place Vendôme, currently underway in Lusail, Qatar.

Alongside New York, Paris and London, Milan Fashion Week ranks among the most important fashion events in the world, where internationally renowned designers gather to present their latest collections to a select VIP audience.

During the 2016 Fashion Week, Place Vendôme Qatar partnered with Vogue Italia to celebrate the magazine’s February edition, which was guest edited by Mario Testino. Laugh, by Mario Testino, is a special issue dedicated to the art of the Laugh and features five stories shot in London, New York and Rome.

Mario Testino is one of the most influential fashion and portrait photographers of our times. His photographs have been published in numerous international magazines and he has contributed to the success of leading fashion and beauty brands.

To celebrate the special edition of the magazine, Place Vendôme and Vogue Italia co-hosted an exclusive Cocktail Dinatoire that welcomed the fashion industry’s key figures, from brand CEOs, designers to models, editors and famous artists. Renowned British singer, Rita Ora, marked the evening with a special performance.

Commenting on Place Vendôme’s participation at Milan Fashion Week, Mr. Sean Kelly, Project Director of Place Vendôme said: “We are very proud of the collaboration with Vogue Italia magazine, which comes to strengthen our existing partnership with Condé Nast International. Our participation at Milan Fashion Week was a great opportunity to meet with the most influential Italian and international retail fashion brands, and to reinforce Place Vendôme’s leading position on the global luxury and fashion industry. We were delighted to see that many international fashion brands have started to understand the massive potential of Qatar’s emerging retail market and see Place Vendôme as the ideal gateway to this market”.

The Place Vendôme development draws inspiration from the famous Parisian high-end shopping street, Rue de la Paix, of which Place Vendôme is the starting point. Slated to open in the fourth quarter of 2017, the 800,000m² project will host two five-star luxury hotels, serviced apartments, a mall featuring up to 400 different retail outlets and a central entertainment amphitheater. Place Vendôme is set to bring a unique experience of fine fashion, luxury, lifestyle and architecture to the Middle East region.

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