In the presence of Mr. Nabil Abou Issa, Vice Chairman of AbuIssa Holding Group, Mr. Fawaz Al Idrissi, CEO of Abu Issa Holding Group, Mr. Julian Musette, Director of Marketing and Sales for the House of Initio Parfums Prives, and a crowd of media professionals, In addition to a group of professionals in the field of perfumes and fashion for the launch of the fragrance "Oud For Greatness", where the audience enjoyed access to the stages of composition and unique combinations of this unique fragrance.
Drawing its perfection and its energy from the sources of sacred geometry, Oud for Greatness breathes out a force of nature, the wake of greatness.
Rarely has the natural essence of oud wood been perfected to this pitch, handled with majesty (and brutality) in this bold formula, scarcely highlighted by patchouli and musk as if rejecting, at all costs, any distraction from the senses.
Superbly textured, strikingly natural, oud has been handled by the creator in a register that is astonishingly fresh (lavender) and spicy (nutmeg, saffron).
An enchanting, thrilling perfume that makes all our dreams of greatness possible.
Source: Press Release
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