Ooredoo is working with Qatar Mobility Innovations Centre (QMIC), to promote the use of its range of Salamtek smartphone applications, which aim to reduce the number of accidents caused by drivers distracted by mobile phones.

Through the MOU between QMIC and Ooredoo, which was signed by Sheikh Nasser bin Hamad bin Nasser Al Thani, Chief New Business Officer for Ooredoo, the two organisations are working together to encourage use of the mobile app across Qatar.

Sheikh Nasser bin Hamad bin Nasser Al Thani, said: “Ooredoo recognises the power and potential of mobile technology to enrich people’s lives, and this initiative is an excellent example of using innovation to address a real social issue in Qatar. Working with QMIC, we hope to promote a series of new innovations in the coming months that have a direct impact on the lives of people across the country.”

The Salamtek Mobile Solution for Distracted Driving, which is the first in the region, is available for Android devices in Arabic and English and works by blocking a motorist’s phone calls, alerts and messages while driving. Available on the Google App store, it has been designed to reduce the number of road accidents in Qatar by stopping people from taking their eyes off the road to look at their mobile phones. QMIC has future plans of releasing a version of Salamtek for iOS platform too.

Ooredoo is working alongside a consortium of organisations to promote the service, led by QMIC and includes the Ministry of Municipality and Urban Planning, Traffic Directorate of the Ministry of Interior, Qatar Insurance Company and the Road Safety Studies Centre of Qatar University.

The Salamtek has a user-friendly design, enabling the user to set the speed upon which the application will start blocking message and seamlessly changing as required by the user. There are currently three versions of the app available – Salamtek Personal, Enterprise and Family.

Ooredoo is actively working with a number of national and global developers and designers, aiming to promote the growth of the digital ecosystem in Qatar, with a particular focus on supporting Arabic language applications that address real social issues in Qatar.

The company has a long tradition of supporting innovation and entrepreneurship in Qatar, launching services such as Ooredoo Business Fibre, which provides small and medium-sized businesses with the country’s fastest connection to the Internet, as well opening Ooredoo's Advanced Smart Innovative Solutions (OASIS) lab, which enables companies to trial a full range of smart and Machine to Machine (M2M) solutions.

For more information customers can visit an Ooredoo Shop or log onto Ooredoo.qa for more info.

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QNE

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