Ooredoo today launched “Lamsa” in Qatar, an educational app for children that aims to address the needs of Arabic-speaking kids through entertainment, education, and interactivity.

The first-of-its-kind application is designed for pre-schoolers up to six years old, and can be enjoyed by kids as young as 2-3 years, offering a collection of interactive stories, a wide range of entertainment content, colouring, rhymes, and games.

Lamsa is the first educational children’s app that Ooredoo has added to its increasingly rich portfolio of mobile content and apps.

When the application has been launched in neighbouring countries, it has become the most downloaded app in the books, educational and children’s categories, and Ooredoo expects a similarly positive reception here. Lamsa’s content has been read more than 20 million times by Lamsa’s users.

Fatima Sultan Al Kuwari, Director of Community and Public Relations, Ooredoo, said: “One of our main goals is to champion children and ensure they get access to the life-enhancing content that mobile technology can deliver. We are delighted to support the launch of Lamsa in Qatar, and believe it will offer an incredible range of experiences for young children through our bigger, faster network.”

Badr Ward, Lamsa’s Chief Executive Officer, said: “By launching Lamsa today, Ooredoo leads the innovation and digital space by catering to a very important and rising consumer. With the launch of Lamsa in Qatar, Ooredoo is clearly contributing towards building a knowledge-based generation of Arabic Children. We look forward to working hand in hand with Ooredoo to launch Lamsa in various markets as it expands its footprint across the region.”

The new service is available on iPhone, iPad, and Android.

Parents can subscribe to the service by sending “SUB 1”to 92268. Once confirmed, the parent will receive an SMS with a link to download the application and verification code. Parents should enter the verification code in the Lamsa App and their children will be able to start enjoying the service immediately.

To find out more about the App, customers can visit http://www.lamsaworld.com/.

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QNE

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