Gathering one Million pledges so far, Nestlé NIDO® has partnered with Food Banking Regional Network (FBRN), a non-profit organization that aims to eliminate hunger from the Middle East by 2020, to start delivering glasses of milk to children from across the region including Lebanon, Jordan, United Arab Emirates, Kuwait and Iraq. Due to the immense support from consumers of Nestlé NIDO, more than 20,000 children, ages 4 years and older, will get two glasses of milk every day for a period of six months.
“We are pleased to have found the right partner to distribute the first 7 million glasses of milk to children in need. The campaign aims to create a positive impact in communities that are in need by contributing to the diets of children through the provisions of daily Nestlé NIDO® Fortified milk for these kids.” said Yves Manghardt, Chairman and CEO at Nestlé Middle East.
Nestlé NIDO’s 70 years of love campaign was launched earlier in the year with consumers from across the region invited to take a pledge at www.nidolove.com and in return Nestlé would donate seven glasses of milk to a child who needs it on their behalf. Through the FBRN and their associations in the selected countries, each identified child will receive two glasses of milk a day for six months. The FBRN will train the associations on how to best prepare and serve the milk to the children.
Moez el Shohdi, Co-Founder & CEO of Food Banking Regional Network said, “The long term collaborative effort of the Food Banking Regional Network and Nestlé Middle East is a very good model for a professional raising awareness initiative about how child malnutrition problem can be addressed & solved for a better life & future. For sure others will follow the steps of such partnership in extending support to communities in order to alleviate hunger and malnutrition in the region.”
Milk is a crucial part of children’s diet and is essential for their healthy growth and development. The milk that will be donated is Nestlé NIDO® Fortified milk with FortiGrow® that contains high quality proteins, Calcium and Vitamin D for strong bones and teeth, Iron and Vitamin C - important for brain development, as well as other key nutrients that are needed for children’s overall growth and development.
Nestlé continues to invite the public to make a pledge at www.nidolove.com.
Photo caption (From left to right):
Ghida Amhaz, Nestlé NIDO Assistant Brand Manager; Nehmatallah Younes, Nestlé NIDO Brand Manager; Rainer Mueller, Nestlé Middle East Communication Director; Yves Manghardt, Chairman & CEO Nestlé Middle East; Moez el Shohdi, Co-Founder & CEO of Food Banking Regional Network; George Badaro, Head of Dairy Business at Nestlé Middle East; Karine Antoniades, Nestlé Middle East Creating Shared Value Manager; Maria Pia Kanaan, Nestlé NIDO Assistant Brand Manager
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