US luxury beach club brand Nikki Beach has pulled out of plans to launch its first resort in the Middle East in Doha and will instead soon announce a new project in Dubai, a source confirmed to Arabian Business.
The Miami-based brand, famous for its all white parties and celebrity guests, announced in 2011 it was to open the Pearl Nikki Beach Resort & Spa at the The Pearl Qatar development in Doha in February 2012.
Despite a $68 million refurbishment, the banning of alcohol on the manmade island appeared to put the plans on hold.
A source in the US has confirmed to Arabian Business Nikki Beach Worldwide “did not open and are not opening in Qatar” and the brand’s first Middle East property will now be in the UAE, with plans for Nikki Beach Resort & Spa Dubai due to be formally announced very soon.
Analysts said in 2012 the negative publicity the Pearl Qatar suffered after the banning of alcohol would have an impact on the development unless authorities could offer some clarity in the short-term.
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