The new AMG Performance Center was inaugurated by HE Sheik Nawaf Nasser Al Thani, Chairman of Nasser Bin Khaled, and attended by Khaled Sha’aban, NBK Automobiles General Manager, Dennis Obermeier, AMG Senior Executive, Mercedes-Benz Cars Middle East FZE, distinguished guests and members of the media.

Extended on an area of 550 sqm, the newly opened AMG Performance Centre was renovated, refurbished, re-designed per the latest update AMG global retail guidelines. It can host up to 8 Mercedes-AMG cars, with special customer service, state-of-the-art technology, and large LED screens that show the features and high performance of Mercedes-AMG cars.

Customers of AMG can now get a better understanding on the distinctive features of the Mercedes-AMG cars, in terms of engine, technology, interior and exterior designs. The center will also have a luxury lounge that offers clients the best services.

Khaled Sha’aban, the General Manager of Nasser bin Khaled Automobiles said: “We are pleased to inaugurate the new Mercedes-AMG Performance Center at our showroom which comes within our continuous development plans. We are happy to strengthen our ties with Mercedes-Benz and launch this dedicated state-of-the-art center equipped with latest technology, to demonstrate the specs and features of Mercedes-AMG cars, and provide high standards of customer service”.

“The new Mercedes-AMG Performance Center reflects the core values of the brand in terms of high performance, aggressive design, and unlimited power. It will offer the customers more choices to add their personal touches on their cars to reflect their own ambition and style,” Sha’aban continued.

The three distinctive letters AMG embody automotive high performance, exclusivity and dynamic driving pleasure. Mercedes‑AMG specializes in unique, high-performance vehicles; its sporty saloons, SUVs, coupés, cabriolets, roadsters and specially built one-off models constitute a product portfolio which meets its customers' every wish.

Mercedes‑AMG has overall responsibility for developing the design, aerodynamics, interior as well as the powertrain, engine, suspension, brakes and electronics — right up to granting final approval for production of the complete AMG vehicle. The image of Mercedes-AMG as the successful performance brand of Mercedes-Benz is reflected in its impressive successes in the world of motorsport and its unique vehicles. Today it is a one hundred percent subsidiary of Daimler AG and is the group's technological spearhead in the high-performance car segment. The Mercedes-AMG brand promise of "Driving Performance" stands for state-of-the-art technology and pure driving excitement.

All work stages are subject to the stringent Mercedes-Benz quality criteria which also apply to all other series-production engines. After all, even an AMG high-performance engine must exhibit the reliability and long operating life typical of a Mercedes. The AMG design language stylistically emphasizes the car’s high level of driving dynamics. It integrates technical requirements such as wider wheel arches and other motorsport features into a total work of art.

The technology of AMG high-performance automobiles differs fundamentally from that of other cars. the staff of the AMG Design Center integrates the high-performance technology into the vehicles while creating a muscular and well-proportioned exterior. Each AMG model is an all-round performance vehicle which excites with unique power delivery, tantalizing engine sound, excellent handling and a direct driving sensation. The proverbial exclusivity also comes as standard, as do outstanding quality and precise workmanship. In brief: all Mercedes-AMG models embody the levels of engineering and craftsmanship which are typical of the brand.

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