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Posted On: 24 June 2014 01:47 pm
Updated On: 12 November 2020 01:51 pm

Nasser Bin Khaled Automobiles Launch the All-New Mercedes Benz C-Class in Qatar

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Mr. Khaled Shaa’ban, General Manager, NBK Automobile, and representatives from NBK management

Nasser Bin Khaled Automobiles, the exclusive dealers of Mercedes-Benz in Qatar, launched the all-new 2014 Mercedes-Benz C-Class at their showroom located on Salwa Road. Guests including key clients along with Mr. Khaled Shaa’ban, General Manager, NBK Automobile, and representatives from NBK management were treated to an exclusive unveiling of the new C-Class.


Designed keeping the customers comfort, luxury and lifestyle in mind, guests had an opportunity to experience the modern technology and key features of the new model that makes this range one of the most admired in the Mercedes Benz Portfolio.

“The new C-Class sets new standards for the medium-size category on many fronts. It is characterised by a striking classic design with distinct features including contemporary interiors and state-of-the-art technology that combines avant-garde with modern luxury. Its efficient and high-performance engineering provides for the highest standards of safety and overall driving experience. We are very excited to offer Mercedes fans in Qatar with such an amazing car that provides the best in design and technology and is guaranteed to fulfil their dream car requirements’, commented Khaled Shaa’ban, General Manager of NBK Automobiles.

The all-new C-Class heralds a new chapter in the Mercedes-Benz success story and sets new standards in the premium medium-size category. Thanks to an intelligent lightweight-design concept boasting weight savings of up to 100 kilograms, excellent aerodynamics and new economical engines, the C-Class establishes new efficiency benchmarks in its segment. A host of new assistance systems offers safety of the highest standard, while a new optional air-sprung suspension provides for exemplary ride and driving comfort as well as nimble and agile handling. In terms of appearance the new C-Class adopts a progressive approach with its clear yet emotional design and its high-class interior. Many other innovations and equipment features underscore the Saloon's energising comfort and refined sportiness. In all, the high-class appeal of the new C-Class feels like an "upgrade to a higher class of vehicle".

About the new C-Class:


The new C-Class Estate combines a striking, dynamic design and high-class appointments with outstanding variability and a high level of utility. As a stylish, sporty space vehicle it accompanies active, modern people on shopping sprees, on vacation or when playing sports, and is suitable for families in every respect.

Depending on the exterior design and equipment line, customers can choose from different front-end designs – with a striking, wide sports grille and central star or with a classic radiator grille with the star on the bonnet.

The new C-Class comes with H7 halogen headlamps as standard. In addition to the standard-fit headlamps, two energy-saving LED variants are available: a static system and a dynamic version with the "LED Intelligent Light System". The characteristic night design lends the new C-Class its very own distinctive look in the dark, too. The rear lamp and brake light in the tail lamps feature LED technology with all headlamp versions.

High-class interior with fine details

The interior design demonstrates a bold new approach by Mercedes-Benz. In vehicles with automatic transmission, a large one-piece centre console panel performs an elegant sweep from the centre air vents to the armrest. These seamless, clear-cut lines create a sense of open space and convey a thrillingly purist and modern feel.

Five round air vents lend the instrument panel a sporty touch. With their metallic cool-touch effect they create a tangible contrast to the warm look of the other materials – such as the wood in the centre console or the ARTICO man-made leather on the instrument panel.


The innovative touchpad developed by Mercedes-Benz in the handrest above the controller on the centre tunnel marks a further evolutionary step. As on a smartphone, this provides for very simple and intuitive operation of all the head-unit functions using finger gestures. The touchpad also permits letters, numbers and special characters to be entered in handwriting - in any language supported by Audio 20 CD or COMAND Online.

Rigid body – lightly done – quiet running

Thanks to intelligent and innovative lightweight construction, the aluminium hybrid body is around 70 kg lighter than a conventional steel body. The vehicle's overall weight is even reduced by up to 100 kilograms. The lightweight construction of the new C-Class cuts fuel consumption by up to 20 percent without any loss of performance. C-Class is leading the field in aerodynamics and quiet running. The wind noise level which was already very low in the preceding generation of the C-Class has been lowered still further.

First air suspension in this category

The new C-Class is the first vehicle in its segment that can be fitted with an optional air suspension (AIRMATIC) on the front and rear axle. The driver can use a switch to choose between the various characteristics: "Comfort", "ECO", "Sport" and "Sport+". The additional "Individual" setting enables drivers to configure their vehicle according to their own preferences. AIRMATIC also features all-round self-levelling for optimum ride comfort even with the vehicle loaded. The new C-Class also comes with an electric parking brake as standard. This brake is released automatically when the driver ends parking mode with the aim of moving off.

Mercedes-Benz Intelligent Drive: the intelligent car

The new C-Class incorporates almost all of the new assistance systems with a host of enhanced functions which celebrated their world premiere in the S-Class and E-Class. The assistance systems enhance both comfort and safety. Mercedes-Benz calls this Intelligent Drive.

The new C-Class is equipped as standard with ATTENTION ASSIST, which can warn the driver of inattentiveness and fatigue. On motorways the COMAND Online navigation function offers nearby break options as stopovers, providing the system has been specified in the vehicle.

  • DISTRONIC PLUS with Steering Assist and integrated Stop&Go Pilot is a semi-autonomous Stop-and-Go assist system,
  • BAS PLUS Brake Assist can now also detect crossing traffic and boost the braking force if the driver fails to apply the brakes sufficiently;
  • Enhanced Active Lane Keeping Assist can now also prevent the vehicle from unintentionally drifting out of lane by applying the brakes on one side when the lane markings are broken and there is a risk of collision.

The numerous assistance systems also include Active Parking Assist, a 360° camera, Traffic Sign Assist with wrong-way warning function, Adaptive Highbeam Assist Plus, which allows the high-beam headlamps to be kept on permanently without dazzling traffic by masking out other vehicles in the light cone of the high-beam headlamps.

Airbags for safety

In addition to 3-point safety belts with pyrotechnical belt tensioning and belt-force limitation for driver, front passenger and those in the outer rear seats, numerous airbags serve to protect the vehicle's occupants in an accident. These include:

  • combined thorax/pelvis sidebags for driver and front passenger
  • a newly developed windowbag
  • sidebags for the outer rear seats (optional)
  • a kneebag for the driver

Air conditioning: signals from space

Mercedes-Benz has systematically advanced and substantially improved the air conditioning system in the new C-Class. It is also the only vehicle in the segment to offer tunnel detection via satellite navigation. It uses map data from the navigation system and the GPS location data to close the air-recirculation flap automatically when the vehicle enters a tunnel, subsequently re-opening it when the vehicle emerges from the tunnel.

Another highlight contributing to a feel-good atmosphere is the AIR-BALANCE package with active fragrance, air ionisation and more efficient filtration than is available on the base model.

Vibrant infotainment

The navigation system presents its contents in interactive mode. Its features include an animated compass, a "Drive Show" with information for passengers and a COMAND Online to provide more accurate real-time information about the situation on the roads when it receives its traffic data via the internet by means of the "Live Traffic Information" service.

Internet and diverse data sources are already available in the basic version.A Bluetooth®-capable mobile phone with data option is all it takes to make the Audio 20 system internet-capable. This enables surfing the internet without restrictions when the vehicle is stationary.Mercedes-Benz Apps such as Weather, GoogleTM Local Search with StreetView and Panoramio, destination/route download and Facebook can be used while on the move in conjunction with COMAND Online. Audio and video playback is possible from various sources, for example, via

Bluetooth®, from an Apple iPod or iPhone®, from an SD card, USB stick or CD/DVD (with Audio 20 CD or higher and with COMAND Online).

Telephony via Bluetooth® as standard

The basic system Audio 20, the Audio 20 CD and COMAND Online all come with a basic telephony feature as standard, which connects the mobile phone with the vehicle via a standardised Bluetooth® interface.

The New 2014 Mercedes-Benz C-Class will be available at the Nasser Bin Khaled Mercedes-Benz showroom located at Salwa Road.