Images courtesy of the Josoor Institute

With the 2022 FIFA World Cup looming on the horizon; but hosting the world’s largest football tournament in just over 4 short years is only part and parcel of Qatar’s vision towards a future of sustained economic development across sectors unrelated to oil and gas. With this economic diversification in mind, Qatar’s Supreme Committee for Delivery & Legacy developed the Josoor Institute.

A centre of excellence created with the purpose of building the capabilities of the sports and events industries in Qatar and the MENA region through education, training, professional certification, consultancy, and research, the Josoor Institute is tool towards investing in and achieving the Qatar National Vision 2030.

Through the introduction and development of new, sustainable business sectors and the support for education and training of the Qatari people to further develop their skills and talent, the Josoor Institute aims to leave a legacy that will bolster Qatar’s social and economic development while enriching the lives of its people.

What has the Josoor Institute been up to?

So far this year the Josoor Institute has offered a number of short-term and long-term programs aimed at creating a talent pool in the region capable of delivering the 2022 FIFA World Cup and other major events, and build a legacy for the region. Here are just a few of them!

Certificate & Diploma Programs (1-year)

• Football and Sport Management
• Major Events Management

Training & Development Programs

• Business of Football
• Venue and Stadium Management
• Sport Media and Journalism
• Sport Tourism and Hospitality

Bespoke Programs

• Leading the Qatar National Team towards Excellence
• Football for Social Development

The programs offered at Josoor Institute are available to all those embarking on or wishing to pursue a career in football and sports management and major events management. One recent example of the far-reaching impact of the Josoor Institute’s work is their recent workshop on ‘Carbon Neutrality of Organizations and Events’, delivered alongside the Supreme Committee for Delivery & Legacy (SC) and the Gulf Organization for Research & Development (GORD).

Josoor by the numbers

• Over the past three years, the Josoor Institute has hosted 60 workshops, outreach activities, and executive programs reaching 3,000 delegates from 98 nationalities.
• Over 300 world-class speakers from across the globe have delivered sessions at the workshops and programs.
• Josoor Institute’s flagship program, the Certificates & Diplomas Program, is well advancing and is expected to graduate their second in-take in February 2018. This part-time program consists of six blocks delivered over an 18-month period, designed and delivered in partnership with Georgetown University, University of Liverpool, and Leeds Beckett University.

What’s next for November?

The next program hosted by the Josoor Institute will be held on Tuesday, November 14, 2017 with the theme of Sports and Event Protocol. A two-day workshop, delegates will learn and help shape the Marhaba experience – a concept applied to visitors and guests from the moment they arrive to Qatar, until they’re bid farewell.

Here’s what program participants can look forward to:

• Understanding the basics of sports and events protocol.
• Learning about the various types of stakeholders involved in major events, and how best to deal with and manage them.
• Exploring how best to create an experience for VIP/VVIPs that will entice them to attend an event, whether it be a one-off, or on a yearly, bi-yearly, or quadrennial basis.
• Examining the requirements needed to train staff to be able to handle the large number of people attending an event while maintaining a professional image at all times.

Delivering this workshop will be world-class speakers Victor Grove, SVP Selection, Training & Customer Service, PrivatAir, and James Oldring, Operations Director, Great British Racing International & QIPCO Champions Day.

Want to know more about the work of the Josoor Institute, explore its full calendar of programs, or register for an upcoming program? Visit their website here.

Have you participated in a program or workshop hosted by the Josoor Institute? Tell us about your experience and if it was of value to you by leaving your remarks in the comments below. Also, don’t forget to like and share this article!

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Ashlee

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