Alfardan Sports Motors, the official dealer of Maserati Qatar, has announced its exclusive partnership with The Doha Watches & Jewellery Exhibition (DWJE) as the exhibition’s official car sponsor.
Maserati’s partnership marks the first time that The DWJE has appointed an official car brand to represent the exclusivity and elegance of the exhibition. The sponsorship confirms Maserati’s unchallenged place among the most luxurious and stylish cars in the world, which sets it apart as the car of choice for luxury events like the DWJE in Qatar.
Alfardan Sports Motors, will provide a fleet of eight Quattroporte and Ghibli as designated VIP vehicles to serve the exhibition. Guests and officials of the DWJE will enjoy the performance, timeless Italian style, bespoke interiors and the signature sound that Maseratis are renowned for.
In addition, visitors will have the opportunity to see the new Maserati Quattroporte - that was recently launched in Doha - which will be on display during the exhibition and explore its innovation excellence.
Commenting on the event, Charly Dagher, General Manager of Maserati Qatar at Alfardan Sports Motors said: “We are delighted to partner with the Doha Watches & Jewellery Exhibition and take on the role as the official car sponsor. This exhibition, which is being hosted for the 14th year here in Qatar, will draw an elite group of visitors who are true connoisseurs of luxury. The invited VIPs will be arriving in Maserati’s flagship, the Quattroporte and Maserati’s sports executive sedan, the Ghibli over the entire exhibition period; because we want them to experience the sheer beauty and thrill that only a Maserati can deliver”.
He added: “We know that the same values that inspire the DWJE lie at the heart of Maserati as a brand. Maserati takes pride in its long and glorious heritage of elegance, beauty, craftsmanship and style. So we see ourselves as a natural partner of the exhibition and we look forward to adding value to this event”.
The DWJE will take place at the Doha Exhibition & Convention Center and will run from the 20th to 25th of February 2017.
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