Residents of Qatar are now able to enjoy an all new shopping experience with the launch of the Avenue in Lagoona Mall, the latest addition to Qatar's premium shopping and retail destination which will further enhance its appeal and diversity.

Located on the first level of Lagoona Mall, the Avenue will offer customers a unique retail experience with a wide choice of high end fashion brands, some of which make their Middle East debut at the new location. Billed as a lifestyle destination offering the very best in service and products, the Avenue embodies Lagoona Mall's commitment to provide its discerning customers with unparalleled services and access to some of the most loved global brands under the comfort of one roof.

Dedicated to fashion and accessories outlets for men, women and children, the Avenue will include Michael Kors, Karl Lagerfeld, Marc by Marc Jacobs, Juicy Couture, Tory Burch, Versace Collection, Mulberry, the Kooples amongst many others. The Avenue will also host the first ever Chanel Fine Jewelry outlet in Qatar.

Commenting on the launch, Mr. Bader Al-Darwish, Chairman and Managing Director of Darwish Holding said, "Lagoona Mall was established to bring together the very best brands and products from across the globe to our distinguished customers in Qatar. The Avenue at Lagoona Mallwill add a distinct personality to Qatar's retail experience offering customers access to some of the most revered fashion brands and the promise of an unparalleled customer oriented service."

Hatty Pedder, a renowned artist from the UK has been commissioned by Lagoona Mall to create unique illustrations that will effectively position the Avenue with its target audiences. Inspired by the Avenue's architecture and design, Hatty Pedder's illustrations will give a distinct voice to the campaign and highlight key features that will differentiate the Avenue from its competition.

Spread over 4000 sq ft, the Avenue will further enhance Lagoona Mall's appeal amongst the local community and further strengthen its market leadership as the lifestyle destination that helps you discover your style.

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QNE

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