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Posted On: 22 January 2020 04:32 pm
Updated On: 3 March 2020 12:01 pm

DTSME: The Digital Transformation of SMEs Program in Qatar

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Officially launched in 2018, the Digital Transformation of SMEs (DTSME) program under the Ministry of Transport and Communications enables technology partners to connect with SMEs over a set of interactive sessions detailed on the online portal www.GoDigital.qa. The program’s portal serves a dual purpose of transferring knowledge, tools, and opportunities; and it also provides a physical and virtual space for businesses and SMEs to network. The program has executed over 300 interactive sessions to date.

What is the focus of the DTSME program?

The Digital transformation of SMEs Program focuses on three specific areas:

  1. Web Presence: How to market products and services in the domestic market through online and social media tools
  2. ECommerce: How to sell products/services anytime locally and across the globe
  3. Cloud and Software as a Service: How to operate your business more efficiently with Cloud and ERP and CRM solutions that can be scaled depending on the size of the business.
  4. Emerging Technology: Market trends and how businesses can benefit from the latest in digital innovation

The program helps SMEs to connect with the right service providers to begin their Digital Transformation Journey and is designed to support SMEs in being at the cutting edge of ICT development by offering exclusive content and events, and giving access to preferential costing and offers from approved vendors. One of the main aims of the program is also to increase the overall ranking of the country in utilizing Emerging Technologies, such as: Internet of Things, Virtual Reality, Augmented Reality and Artificial Intelligence.

What's in it for SMEs?

  1. Optimised business model: Optimisation of business model through digital solutions
  2. Better access: Better access to services to meet hidden customer demands
  3. Increased benefits: Increased awareness on the benefits of digital transformation
  4. Increased awareness: Increased knowledge and awareness of digital solutions
  5. Enables Partnerships: Enable digital partnerships with technology and funding enablers and the government
  6. Enhanced digital economy: Enhanced digital economy of Qatar leading to increased investments and GDP growth

DTSME Partners

DTSME: The Digital Transformation of SMEs Program in Qatar
Image credit: MOTC Qatar

DTSME partners include the Ministry of Commerce and Industry, Qatar Development Bank, Communications Regulatory Authority, Ooredoo, Microsoft and the Bedaya Center. All partners are committed to delivering the importance of Digital Transformation to SMEs through offering digital solutions and utilising the support of over 40 service providers such as Deloitte, Google Cloud, Cisco, Doha Bank and many others. Since its launch, DTSME has empowered SMEs to optimise their business models through digital solutions and facilitate digital partnerships between SMEs, government entities and technology enablers.

DTSME Program Events

DTSME: The Digital Transformation of SMEs Program in Qatar
Image credit: MOTC Qatar

JANUARY:

The Digital Road to Industry 4.0 and Beyond

The session aims at showcasing the effective solutions in the market to help the manufacturing industry adopt the digital road and move towards industry 4.0 and beyond. The session would showcase how different customers have benefited by adopting technology across industries and regions.

Date and Timing: 22 January 2020 1 pm – 4 pm
Venue: PH Floor, Al Nasser Tower B, MOTC Headquarters
Speaker: SAP
Registration link: https://godigital.motc.gov.qa/index.php/en/sessions/upcoming-sessions/the-digital-road-to-industry-4-0-and-beyond/individual-registration

Secure Document Management and Cyber Security: Private Cloud

This session will provide information to both companies and IT providers about securing yourself on Private Clouds as well as the products we use for this.

Date and Timing: 23 January 2020; 2:30 pm – 4:30 pm
Venue:
Al Nasser Tower B, PH Floor, MOTC Headquarters
Speaker:
ITQ
Language:
English
Registration link: https://godigital.motc.gov.qa/index.php/en/sessions/upcoming-sessions/secure-document-management-and-cyber-security/individual-registration

E-Commerce Solutions: Last Mile Delivery

This session targets to elevate SMEs who have an online business by providing them with the tactics to overcome common ecommerce challenges faced in Qatar. It doesn’t stop there, the session will take improve your business efficiency and customer satisfaction all the way to the last mile. Learn about new trends in customer experience design, how to implement them, and the best ways to expand your business digitally.

Date and Timing: 26 January 2020 3 pm – 5:30 pm
Venue: City Center Rotana Doha Hotel
Speakers:

Hasan Iftikhar, Director, Deloitte
Sohaib-Minhas, Product Manager, Qatar Post
Kareem-Sharawi, Product Manager, Qatar Post
Mafaz Mohiden, Freight Forwarding, Qatar Post
Language: English
Registration link:
https://godigital.motc.gov.qa/index.php/en/sessions/upcoming-sessions/e-commerce-event/individual-registration

Business Digital Marketing Trends for 2020 in Qatar: Do you Follow These Best Practices to Achieve a Real Return on Your Business?

The digital marketing landscape is constantly changing. To help you stay ahead of the curve and create a successful online marketing plan for your business online, we will outline the best digital marketing trends 2020 for your business in Qatar.

Date and Timing: 26 January 2020; 4 pm – 5:30 pm
Venue:
3rd floor, Barzan Hall, Lotus Tower, MOTC Headquarters
Speaker: Engineer Ahmed M. Hassan, Founder and CEO at New Waves for Web Design and Marketing in Qatar
Language:
Arabic
Registration link:
https://godigital.motc.gov.qa/index.php/en/sessions/upcoming-sessions/business-digital-marketing-trends-for-2020/individual-registration

Lean Methodology for Startups: Connecting Start-Ups to the Digital Ecosystem and Support in Qatar

To raise awareness of the lean startup methodology thus enabling start-ups in Qatar to shorten product development cycles and rapidly discover if a proposed business model is viable. The general idea is that startup founders should follow the model named “build-measure-learn” — repeatedly, with the goal of turning that MVP into a sustainable business. It’s ultimately an answer to the question ‘How can we learn more quickly what works, and discard what doesn’t?’

Date and Timing: 28 January 2020; 3 pm – 5:30 pm
Venue:
City Center Rotana Doha Hotel
Speaker:
Rohit Mahjhi, Technology Entrepreneur, Fifth Element
Language: English
Registration link:
https://godigital.motc.gov.qa/index.php/en/sessions/upcoming-sessions/lean-methodology-for-startups/individual-registration

Digital and Marketing Transformation: Personalization and Data Driven Marketing in a Digital First World

With an over exposure to channels, brand messages, advertising, etc. marketing has been forced to transform and relevance has become the keyword to achieving results. To truly be relevant, brands need to drive the right message, to the right person, on the right device and channel, at the right time and deliver the right experience. Brands that are able to deliver data-driven personalized marketing are able to drive true relevance and see increasing results in sales, and brand awareness. In this session we will explore Ogilvy’s approach to data-driven personalization at scale and how to approach marketing transformation in bite-size digestible projects.

Date and Timing: 29 January 2020; 3 pm – 5:30 pm
Venue:
City Center Rotana Doha Hotel
Speaker:
Hazem El Zayat, Digital Transformation Consultant Regional Director Digital and Customer Engagement, Memac Ogilvy
Language:
English
Registration link:
https://godigital.motc.gov.qa/index.php/en/sessions/upcoming-sessions/cloud/digital-marketing-transformation

Importance of Building Human Capital

We need to learn the importance to developing human resources for our organisation. Without having the right people in the right roles, Organizations cannot go very far. The session will provide you some tips and insight into the subject.

Date and Timing: 30 January 2020; 4:30 pm – 6 pm
Venue:
3rd floor, Barzan Hall, Lotus Tower, MOTC Headquarters
Speaker:
CareerHub
Language:
English
Registration link:
https://godigital.motc.gov.qa/index.php/en/sessions/upcoming-sessions/website-development/importance-of-building-human-capital

FEBRUARY

For the below February 2020 sessions and many more, please visit: https://godigital.motc.gov.qa/index.php/en/sessions/upcoming-sessions to learn more.

Managing Digital Branding

Date and Timing: 5 February 2020; 4:00 pm – 6 pm
Venue: 3rd floor, Barzan Hall, Lotus Tower, MOTC Headquarters
Speaker: Razon International
Language: English
Registration link: https://godigital.motc.gov.qa/index.php/en/sessions/sessions-archive/cloud/managing-digital-branding

Basics of Design Thinking, Adoption & Appropriation

Date and Timing: 6 February 2020; 2:30 pm – 4:30 pm
Venue:
3rd floor, Barzan Hall, Lotus Tower, MOTC Headquarters
Speaker:
Wakralab
Language: English
Registration link: https://godigital.motc.gov.qa/index.php/en/sessions/sessions-archive/website-development/basics-of-design-thinking-adoption-appropriation

Protecting Your Emails Systems

Date and Timing: 9 February 2020; 2:30 pm – 4:30 pm
Venue:
3rd floor, Barzan Hall, Lotus Tower, MOTC Headquarters
Speaker:
ITQ
Language: English
Registration link: https://godigital.motc.gov.qa/index.php/en/sessions/sessions-archive/cloud/protecting-your-emails-systems

Customer Relationship Management

Date and Timing: 12 February 2020; 3 pm – 5:30 pm
Venue:
Intercontinental Doha
Speaker:
LEDD Technologies
Language:
English
Registration link:
https://godigital.motc.gov.qa/index.php/en/sessions/upcoming-sessions/cloud/customer-relationship-management

Importance of Digital Marketing and role of its components

Date and Timing: 16 February 2020; 4 pm – 5:00 pm
Venue:
3rd floor, Barzan Hall, Lotus Tower, MOTC Headquarters
Speaker:
Doha Business Works
Language: English
Registration link: https://godigital.motc.gov.qa/index.php/en/sessions/upcoming-sessions/cloud/importance-of-digital-marketing-and-role-of-its-components

What is ERP and how it can help your business grow

Date and Timing: 17 February 2020; 3 pm – 5:30 pm
Venue:
Dusit Hotel
Speakers: SAP and LEDD Technologies
Language:
English
Registration link:
https://godigital.motc.gov.qa/index.php/en/sessions/upcoming-sessions/website-development/what-is-erp-and-how-it-can-help-your-business-grow

Introduction to Web Development for SMEs

Date and Timing: 19 February 2020; 3:30 pm – 6:00 pm
Venue:
PH Floor, Al Nasser Tower B, MOTC Headquarters
Speaker:
Blue Lynx
Language:
English
Registration link: https://godigital.motc.gov.qa/index.php/en/sessions/upcoming-sessions/cloud/introduction-to-web-development-for-smes

Digital Transformation

Date and Timing: 24 February 2020; 3:00 pm – 5:30 pm
Venue:
Dusit Hotel
Speaker:
Ooredoo
Language: English
Registration link:
https://godigital.motc.gov.qa/index.php/en/sessions/upcoming-sessions/cloud/optimize-your-operational-performance-with-internet-of-things-cloud-solutions

For more upcoming sessions, please visit https://godigital.motc.gov.qa/index.php/en/sessions/upcoming-sessions

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