Doha’s Jewellery and Watches Exhibition (DJWE) will return in 2016 between 23-27 February at the new Doha Exhibition and Convention Centre (DECC), organizers Qatar Tourism Authority have announced.

For the first time since its inception, the DJWE will feature jewellery and watches workshops for enthusiasts and designers to learn from experts on creating their own pieces.

Additionally, a number of educational seminars will be delivered on jewellery and watches throughout the week, enabling an even finer discernment of quality pieces.

In parallel, the DJWE is offering free, on the spot, gem assessment provided by the International Gemological Institute, the DJWE’s laboratory and education partner, for visitors looking to validate the quality of their stones.

“DJWE is an admirable example of Qatari success, and after the significant year we’ve had for business events, I am delighted that the industry will kick off 2016 with one of the world’s leading jewellery and watch exhibitions,” said Mr. Hamad Al Abdan, Head of Exhibitions at QTA. “Qatar is undoubtedly the pre-eminent location in which to appreciate the highest quality of products, and I call on exhibitors to take on this opportunity to showcase their creations in this unique setting.”

Uniquely among the world’s jewellery trade shows, the DJWE permits exhibitors to sell directly to the public – an opportunity not to be missed during the 2016 edition at the DECC. Visitors to DJWE will be able to survey and select from a wide range of exquisite jewellery and watches – investments that they will undoubtedly adore for decades.

Meanwhile, even more rigorous selection standards for exhibitors at DJWE 2016 suggest that the quality of the products on display will be truly extraordinary.

The DJWE, now in its thirteenth year, is well established as a notable event on the regional calendar de luxe. Many celebrated brands will be returning to the exhibition in 2016, including each of the 500 that attended the 2015 edition, while many more than previously will be participating for the first time in 2016, and an unprecedented 30,000 visitors are expected.

Mr Jaber Al-Ansari, Group CEO of DJWE organisers, Elan Group, remarked that while DJWE’s standing has risen to become the leading exhibition in the region, this year’s edition will see new features and improvements in a number of areas.

“Since the Elan Group took over the organising of the Doha Jewellery and Watches Exhibition it has succeeded in building an international profile in the exhibitions industry, with DJWE now considered one of the biggest exhibitions of its kind in the region. At ELAN we are striving to ensure that DJWE 2016 will be the biggest, most luxurious and best edition ever, with an unparalleled visitor experience. Visitors this year will experience easy registration that is available via an improved online application, and VIPs will have special access to a private viewing room. Visitors will also be able to take part in workshops offered by a number of exhibitors, and we have partnered with the International Gemological Institute to provide a free and on-the-spot certification of gems. This year, pearls and men’s watches will feature prominently, with specially crafted visitor routes to facilitate easy navigation between exhibiting brands”, he said.

The 13^th edition of DJWE will be hosted in the new DECC, whose vast pillar-less floor area, superb lighting, central location and amenities promise a tremendous visitor and exhibitor experience. The new location will offer over 29,000 sqm of exhibiting space, an increase of 16 percent on the 2015 edition.

For anyone looking to experience living as an art, a visit to Doha during DJWE week is also a unique opportunity to stay in some of the world’s best hotels, and sample fine dining at Doha’s prestigious restaurants. Dedicated culture-seekers can extend their enjoyment of the DJWE with a visit to the breath-taking Museum of Islamic Art, Mathaf: Arab Museum of Modern Art, Katara Cultural Village, Souq Waqif and Qatar’s many cultural and natural attractions.

DJWE’s international credentials are re-affirmed with the participation in the 2016 event’s organisation by Fira Barcelona, one of the most important trade fair organisations in Europe, and Spain’s market leader. Miquel Serrano, International Business Development Director for Fira, expressed his pleasure to be involved. “We are delighted to be part of the organisation of DJWE 2016 in association with QTA and ELAN,” he said, “and with our Qatar partners we are working hard to create a magnificent event for February.”

DJWE’s burnishing international credentials are underlined by a significant number of new exhibitors, from Qatar, KSA, France, Germany, Italy and Australia. In all, exhibitors from over 27 countries are set to feature this year.Speaking on behalf of QNB, Diamond Sponsors of DJWE 2016, General Manager of Group Communications Mr Yousef Darwish said, “As Qatar’s largest bank, and the leading financial institution in the Middle East and North Africa, QNB is very pleased and proud to maintain its official sponsorship of DJWE for 2016. We have sponsored DJWE for many years now, and as Qatar’s economic expansion and development continues, it is important to continue to support this spectacular and highly successful show which in 2016 promises again to be highly beneficial for the local economy.”

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QNE

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