Doha Festival City has signed a partnership deal with Ali Bin Ali Group to bring the first full-sized Monoprix store to Qatar.
The move follows the success and popularity of the Monoprix brand which recently opened its first outlet in the West Bay area.
Monoprix, which has 500 stores in France, and 85 stores outside of France, will offer Qatari residents “an unparalleled” selection of many of the well-recognised international food, cosmetic and fashion brands in the conveniently located 7,100sq m store, a spokesman for the company said.
“This is yet another milestone for Doha Festival City and we are honoured to be featuring one of the most sought after names in French retailing. Monoprix’s presence comes out of a valued partnership with the Ali Bin Ali Group, which for generations has focused on bringing leading global brands into the local market,” said Kareem M Shamma, Chief Executive Officer, BASREC, the joint venture which comprises Dubai-based Al-Futtaim Real Estate Services, Qatar Islamic Bank (QIB), Aqar Real Estate Development & Investment Company and a private Qatari investor.
Ali Bin Ali Group’s Vice Chairman Nabeel Ali Bin Ali said: “We have been very pleased at how the market has received the Monoprix brand and we have no doubt that its presence as part of Doha Festival City Mall’s offerings will be a crucial step in its growth.”
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