Novo Cinemas – the pioneering entertainment destination in the Middle East – has launched its all-new sushi bar at their state-of-the-art cinema in Mall of Qatar, in partnership with leading Japanese restaurant, Sushi Minto.

The Mall of Qatar venue opening has introduced a range of unique experiences to the region including the first ever 4D theatre to the Qatari market, the largest IMAX Laser screen in the MENA region, in-theatre dining, Kids’ screen and party room, as well as the first eight-lane bowling alley within a cinema venue in the region.

Launched in Qatar in November 2008, Chefs Tim and Ricardo Hernandez offer authentic Japanese cuisine alongside other traditional Asian dishes, and will be serving a selection of sushi favourites at Novo Cinemas, including a wide selection of temaki, bento boxes, tempura, noodles and more.

“Our continuous effort to present visitors with a holistic entertainment experience propels us past the standard cinema formula of concession offerings. Our delectable gourmet menu options are yet another first that cannot be matched anywhere else in Qatar. Adding Sushi Minto to our F&B repertoire is a testament to our commitment to offer a selection of luxury experiences for exciting family outings,” commented Debbie Stanford-Kristiansen, CEO at Novo Cinemas.

Novo Cinemas is a subsidiary of Elan Group, a diversified and integrated Media, Entertainment, and City beautification group in the Middle East. The leading cinema chain in the region currently has 146 screens across 15 cinemas in the UAE, Qatar and Bahrain, with a planned increase to 220 screens in more than 20 locations across all three markets by 2018.

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QNE

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