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25 April 2018 03:07 pm

Alfardan Sports Motors marks second Maserati sponsorship for 13th Heya Fashion Show

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Alfardan Sports Motors, the official dealer of Maserati in Qatar, has announced its exclusive partnership for the 13th Heya Arabian Fashion Show as the exhibition’s official car sponsor. This is the second consecutive year that the brand has partnered with the luxury event, bringing to prominence the unparalleled legacy and craftsmanship that Maserati is renowned for.

Held under the Patronage of Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al-Thani, Chairperson of Qatar Museums, the annual event will convene top fashion entrepreneurs from across 12 countries to reveal their latest works to discerning patrons in the country. With Maserati’s unprecedented design, style and attention to detail, it’s only befitting that the Italian marquee has been appointed as the VIP vehicle for the exhibition.

As the official car brand, Maserati will provide the Ghibli S Q4, Quattroporte S and GTS models as designated vehicles for high-profile guests during the five-day exhibition. Each of the cars is an example of sophistication, allowing guests to indulge in the plush detailing and comfort synonymous with the Trident. The Ghibli S and Quattoporte S feature the Q4 intelligent all-wheel-drive system that keeps the performance and comfort of the car at its inspirational best. Meanwhile, the flagship Quattroporte GTS – with its magnificient 3.8 litre twin-turbo V8 – offers a combination of high-capacity power and high-end intelligence.

In addition, the dealership is proud to display the 2018 Levante & Ghibli models, which will dazzle guests with their innovative design and personality.

Commenting on the partnership, Charly Dagher, General Manager of Maserati Qatar at Alfardan Sports Motors said: “We are extremely delighted to power the 13th HEYA fashion show as its official car sponsor. This is one of the most sought after events in the luxury market, celebrating impeccable style and workmanship like no other. We are always striving to exemplify Maserati’s Italian automotive excellence, and this exhibition provides us the perfect venue to celebrate the legacy of the brand. We are excited to offer guests the true Maserati experience by transporting them in timeless elegance.”   

The HEYA Arabian Fashion Show is the leading Arabian fashion exhibition in Qatar that welcomes up-and-coming designers and veterans every year. This year’s edition will be held from 25-29 April at the Doha Exhibition and Convention Centre.

Cover image courtesy of Alfardan Sports Motors