AL SHAQAB, a member of Qatar Foundation, unveiled its new logo at Darb Al Saai over the weekend. The new brand identity reaffirms AL SHAQAB’s vision to be the leading equine center of excellence.
“We are delighted to unveil AL SHAQAB’s new logo with refreshed vision and mission, which reflects our commitment to nurturing equestrian sport with a keen appreciation of Qatar’s heritage. This year marks AL SHAQAB’s 25th anniversary, and our success and legacy over the past 25 years is testament to the key role we play in bringing together history, culture and sport, while actively engaging the community in Qatar,” said Khalifa Al Attiya AL SHAQAB Executive Director.
The revamped AL SHAQAB logo maintains the essence of the existing identity, but has several points of distinction. The color scheme is aligned with Qatar’s national framework by emphasizing Qatar’s maroon. The three champion horses have also been redrawn to accentuate their Arabian features, while the focal horse, Marwan, represents the pride of AL SHAQAB’s breeding program and is a symbol of its contribution to Qatar’s story that is told around the world.
Sharing AL SHAQAB’s renewed mission, Khalifa Al Attiya added: “We are a global equine leader, passionately committed to preserving Qatar’s heritage. We aim to do this by promoting the Arabian horse and setting the highest standards in horse welfare, breeding, equine education and research.”
AL SHAQAB celebrated its 25th anniversary and the launch of its new brand identity at its Darb Al Saai booth where it hosted a number of fun activities including a 3D puzzle shaped, an Instagram frame where families were able to have their photo taken, and Arabian horse illustrations for children to color-in. The selection of activities will also include a prestigious Arabian horse show, pony rides, as well as a dedicated riding area for ladies.
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