Qatar daily The Peninsula reported that following the successful opening of the innovative National Museum of Qatar (NMoQ), Qatar Museums (QM) is planning to incorporate more technology in its upcoming exhibitions to make them more interactive, said an official.
Recently responding to a question from local media on whether QM is mulling for more technology-driven exhibitions with immersive features such as Virtual Reality (VR) Sheikha Reem Al Thani, QM’s Director of Exhibitions said, “That’s for sure. Now with the opening of the National Museum of Qatar, it is one of our endeavours to actually bring a lot more VR and technology into our exhibitions to really interact with the public in a different level.”
Since it swung its doors open to the public, the brand new NMoQ has already been hailed by many visitors for being immersive and experiential with the plethora of elements that appeal to the new generation of museum visitors, such as monumental video projections and digital content.
The National Museum’s yet-to-open final permanent gallery called “Qatar Today” is said to be “a cutting-edge digital space which will immerse visitors in Qatar’s recent history and immediate future.”
Sheikha Reem was speaking to the reporters on the sidelines of the launch of ‘X-Ray Fashion’, a VR film installation which has been brought to Qatar and the region for the first time as part of QM’s extensive programme for this year.
The film shines the spotlight on the inner workings of the world’s second largest polluter: the fashion industry. It is built around a 49-square metre physical installation that guides the viewer through the different stages of the fast fashion garment production; from cotton farm to sweatshop, and from catwalk to consumer purchase to the afterlife of the garment.
“It is a VR experience about the other side of fashion in which people can really experience where fashion comes from, how it looks like on the other side, and what they need to be aware of in the future when they are buying fashion every day,” she said.
On the significance of bringing X-Ray Fashion exhibition to Doha, she underlined how important for people “to always be aware of sustainability in fashion which is one of the fastest creators of pollution at the moment.”
After it premiered at the 2018 Venice Film Festival in the VR section, the film has travelled to several states in the US and to Kenya at the UN Environmental Conference two years back. The public can experience the film for free until April 21 at Gallery Al Riwaq.
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