beIN Sports charismatic sports presenter Mohammed Saadon Al Kuwari

Nabeela

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Mohammed Saadon Al Kuwari is a much-loved sports journalist and presenter with beIN SPORTS. He started his career as a TV presenter quite by chance in 20023, after a meeting with one of the decision-maker's of the Al Jazeera Sports channel (now beIN Sports). The decision-maker believed Saadon could be a TV presenter.

beIN Sports charismatic sports presenter Mohammed Saadon Al Kuwari — Image credit: Saadon Al Kuwari

Saadon hasn't looked back since and for the last 17 years has carved a niche for himself in the world of sports as a sports presenter who is known and revered by millions of people all over the Middle East and North Africa as a result of his extensive journalism experience.

The person

Saadon loves to play football in his free time. Blue is one of his favourite colours, and it's interesting to know that he doesn't like 4x4s. His parents wanted him to be an engineer, and so did he, but destiny had other plans for this passionate young man who loves the evening time and tweeting. He'd rather have a healthy meal than a snack, and if he hadn't been a sports presenter, he would probably have continued being a professional tennis player.

He also believes one should be humble, hardworking and should not have an ego. Saadon has all these qualities and many more which is why people admire him and are inspired by him!

The professional tennis player

Saadon started playing tennis at the Qatar Sports Club when he was six years old, and went on to become a professional tennis player on the ATP Tour and also represented the Qatar Davis Cup. Tennis remains one of his main passions; the others being football and the media!

The brand ambassador

Currently, Saadon, who was born on 21 July 1983, is the official ambassador of the Supreme Committee for Delivery and Legacy (SC), the organisation responsible for delivering tournament infrastructure for the FIFA World Cup 2022™.

In September 2019, Vodafone Qatar took on Saadon as their new brand ambassador. As their new face, this accomplished sports presenter who is recognised by the entire Arab world, will highlight the transformative digital innovations the company is bringing to the market, along with their immense strides in the rollout of 5G in Qatar. (Peninsula Qatar)

Upon his appointment, Vodafone Qatar Chief Executive Officer, Sheikh Hamad Abdulla Al Thani, had this to say to MENAFM:

"We're delighted to have Mohammed Saadon join the Vodafone Qatar family. He is an inspiring person and we know he will bring an exceptional level of passion to a role that will see him sharing our vision to pioneer digital services that make our country one of the most digitally connected in the world."

Saadon has also been a brand ambassador for Challenge 22 which is SC's flagship innovation award.

The volunteer

Saadon believes in helping others and as a result, has volunteered in many initiatives like Generation Amazing, the international football for development programme in Qatar and the Accessibility Forum, SC’s initiative to ensure accessibility is a huge part of the 2022 FIFA World Cup.

The social media personality

Saadon is a well-celebrated Qatari social media personality who has a huge following on social media. His aim is to spread positivity around him and also to promote charity work which is something he hugely believes in.

The team player

When Saad was asked in an exclusive interview for The Association of Muslim Footballers (The AMF), what he liked best about football, he said:

"I like teamwork in football because the success or winning a title for a game doesn't come from one individual. It comes through teamwork."

World Cup Coverage

As a sports presenter for beIN Sports and an avid supporter of the Barcelona Football Club since he was 12 years old, Saadon has had the good fortune of covering the FIFA World Cups in South Africa in 2010, Brazil in 2014 and Russia 2018, and he's really looking forward to covering the World Cup in his home country in 2022, he told SC.

When Qatar won the bidding to host the 2022 FIFA World Cup in 2010, Saadon was studying for his Master's degree in Broadcast Journalism (he has a Bachelor's degree in Sports Science from Qatar University) at Goldsmiths, University of London. He was also the assigned Al Jazeera Sports journalist in London to cover UK's bid for the 2018 hosting rights at the time.

He told the SC exclusively when he was discussing the Qatar 2022 emblem launch, and what the tournament means to people in Qatar in September 2019:

"So, I was covering England's fortunes but, of course, at the same time, I was waiting for the news of Qatar. So, when it was announced (that Qatar would host the 2022 FIFA World Cup), it was really amazing, a feeling I cannot easily describe. A few hours later the channel asked me to come back to Qatar, so that night I was on a plane to Doha."

It was a very strange feeling, but what I remember very well was my arrival back to Doha. All the streets were closed and everyone was celebrating outside. I called a friend of mine who works for the police and he came in a police car to take me from the airport to the studio as it was the only way possible to move around."