The Supreme Committee for Delivery and Legacy (SC), Hamad International Airport (HIA) and Qatar Airways have launched an airport football fan zone to mark the largest football cup, which starts on Thursday.
To celebrate the football festival, HIA has been transformed to ensure that the thousands of passengers travelling through it never miss a moment of the excitement. The matches will be broadcast live at the airport in three beautifully themed viewing areas in concourses A, B and C, as well as in Qatar Duty Free’s Marche restaurant, where fans can watch the matches while enjoying a range of dishes.
The viewing areas are strategically spread across the terminal so that viewers are close to their boarding gates.
The three viewing areas have been designed to resemble a living room, a stadium and a majlis – a traditional Arabic seating area where guests are received.
The themes have been carefully selected to ensure that passengers feel fully immersed in the viewing experience and get a taste of what to expect when Qatar hosts the world’s biggest sporting event in 2022.
Official will also be on sale at QDF’s stores throughout the airport and shoppers will have the opportunity to take selfies alongside the mascot.
The iconic Lamp Bear area of HIA has been transformed to resemble a football pitch, which will feature games and activities for passengers.
The entire terminal will come alive throughout the football cup with roaming entertainment such as football freestylers, football jugglers and impromptu football matches around the airport.
Over the next few weeks, it will also have pop-up activations including foosball games and virtual football. Fans can have their faces painted with the flag of the country they are supporting.
Cover image courtesy of HIA
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