Most SME's try to do everything in the house and hence lose focus of the key activities they should be investing most of their time at. Rather they waste time trying to do everything themselves resulting in nothing.
SME's need to focus on their core business i.e. product development, assortment, customer feedback, financials, etc.
Since SME's can't hire large experienced teams, they need to partner with the right solutions partner for anything which is not their core competence.
Choosing the right partner is an art in itself.
This session will help SME's get an overview of what an e-commerce business looks like.
It will sensitize them that e-commerce isn't just set up a website using free tools. Why and how all other business processes need to be re-engineered to make the magic moment of a successful e-commerce transaction to happen in real-time!
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