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Objectives

• Learn how to write a startup marketing plan.
• Discuss various options, different channels and their budgets.
• Discuss real case stories.

Content

Why a tactical approach? Laura explores why it is important to plan, but that once out there plans are useless and need to be adapted to real-life situations. With a practical assessment of marketing channels and their effectiveness in Qatar and the wider Middle East markets, this workshop will examine current brands and will explore lessons learned from the tactics used to achieve market success.

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