The Certificate in Social Media Marketing prepares you with the tools needed to plan, execute, and assess a comprehensive and effective social media campaign. Through a combination of case studies, lectures, projects, and simulations, you’ll master the art of crafting an authentic and effective voice for your organization and community. You have an opportunity to learn the latest techniques with our social media marketing program. This program is designed, that it will be essential for the experienced social marketer and beginners alike. Our industry experts and social media practitioners, who bring real-world experience and expertise directly into the classroom.

COURSE OUTLINE:

1. CONTENT MARKETING
2. SOCIAL MEDIA MARKETING
3. FACEBOOK & INSTAGRAM ADVERTISING
4. LINKED IN FOR MARKETING & BUSINESSES
5. SOCIAL MEDIA MARKETING & ADVERTISING PRACTICALS

BENEFITS OF THE COURSE:

1. At the end of the course, you can navigate leading social media platforms.

2. You will learn to do Social media audit and Optimization.

3. You can able to create comprehensive social media strategies.

4. Implement Social media advertising campaign.

5. Create compelling content for the chosen brand and organization for different channels.


DURATION: 1.5 MONTHS (10 Sessions)

CLASSES: 2X A WEEK

TIMINGS: MONDAYS 6-8 PM & TUESDAYS 8-10 PM

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Binu Cherian

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