Marketing is an essential part of your everyday life. This course will teach and help you navigate and thrive in the fast-growing field of Digital Marketing. We provide a framework to help you make the right decisions in an ever-changing digital marketing environment. Learn about our marketing map that covers the What, Who, How, Where, and When of digital marketing.


COURSE OUTLINE:

- INTRODUCTION TO THE DIGITAL MARKETING
- CONTENT MARKETING
- SEARCH ENGINE MARKETING (SEO)
- SEARCH ENGINE OPTIMIZATION (SEM)
- DIGITAL DISPLAY ADVERTISING
- SOCIAL MEDIA MARKETING
- FACEBOOK & INSTAGRAM ADVERTISING
- LINKED IN FOR MARKETING & BUSINESSES
- E MAIL MARKETING
- LEAD GENERATION
- DIGITAL MARKETING PRACTICALS

BENEFITS OF THE COURSE:

1.Costly mistakes and inefficiencies will be reduced through following best practice approaches across the different aspects of digital media.

2. A more coherent, customer-centric planned approach to digital marketing will be developed focusing on priorities which will give the best returns.

3. At end of the course, you can navigate leading social media platforms.

4. You will learn to do Social media audit and optimization.

5. You can able to create comprehensive social media strategies.

6. Implement Social media advertising campaign.

7. Create compelling content for the chosen brand and organization for different channels.

8. Measure and calculate ROI for social media efforts

DURATION: 2 MONTHS (16 Sessions)

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Binu Cherian

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