“Branding Evolution”, a unique exhibition which tells the story of iconic Italian brands, will come to Qatar for the first time from 6 – 20 November 2016, at City Centre Rotana, Doha held under the patronage of the Italian Embassy in Doha.

Following its European successes in Sweden, Switzerland, Belgium, Turkey and of course Italy, “Branding Evolution” will soon arrive in Qatar, a stage considered "essential and fundamental" by its curators and owners Museo del Marchio Italiano, Maurizio di Somma and Raffaele Fontanella.

Giving visitors a complete experience for their senses, food will also play an important part in “Branding Evolution” with influential chefs Frank Bordoni and Nawal Al Sayed bringing an extravagant four-course menu that blends the best of Italian gastronomic culture with that of Qatar. While the famous Qatari presenter, Hamad Al Amari will entertain guests during the gala event. Last but not least the best of Made in Italy, Pinella Passaro will also be showcasing her outstanding high-fashion dresses and Pier Antonio Friso, an artist whose shoes have been worn by countless Hollywood celebrities, will be present with his creations for the opening.

To celebrate the fact that “Branding Evolution” has come to Qatar, organizers Rosso Italiano have also decided to establish an annual Award which will recognize relevant local personalities who contribute to the growth and development of the country.

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QNE

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