Ralph’s Coffee truck made its debut in Doha, marking the first time the signature mobile coffee bar has travelled to the Middle East. It is a collaboration between IN-Q Enterprises by Qatar Museums, Msheireb Properties, Whitney Robinson’s DW Northstar, and Ralph Lauren, as part of Qatar Creates, celebrating the best of arts and culture, fashion, and design.
Ralph’s Coffee truck, a hunter green 1965 Citroen, will first be parked inside the atrium lobby of M7, Qatar Museums’ new hub for innovation and entrepreneurship in fashion, design and technology located in Msheireb Downtown Doha, a mixed-use development that is reviving the city’s historic core as a sustainable new live-work neighbourhood. In May, M7 launched an online mentoring program to help provide young designers with the necessary tools, training, and resources to realize a career in the fashion and design industries.
Following its stay at M7, Ralph’s Coffee truck will then travel to other Doha landmarks, including the Museum of Islamic Art, the National Museum of Qatar, the Fire Station: Artist in Residence, and Mathaf: Arab Museum of Modern Art. A schedule is forthcoming.
To celebrate its inaugural visit to the region, Ralph’s Coffee truck will offer guests a specially crafted Doha Turmeric Latte and fresh baked goods featuring dates, nods to Qatar’s diverse culinary heritage. Ralph’s Coffee’s famous brownies and chocolate chip cookies will also be available for purchase. All proceeds from the sales will go towards artwork installation in Doha hospitals.
Ralph’s Coffee truck was intended to launch in March as part of the designer townhouses at Mshereib—as envisioned and facilitated by design entrepreneur Whitney Robinson’s new company, DW Northstar which specializes in experiential luxury rooted in exceptional design and the art of living well. The designer townhouses were unfortunately postponed due to the Covid-19 pandemic and will make their debut this summer.
M7 @ Msheireb Downtown Doha
Sunday – Wednesday: 08.00 to 22.00
Thursday: 08.00 to 24.00
Friday: 15.00 to 24.00
Saturday: 08.00 to 24.00
Delivery service will follow.
M7 follows strict health and safety guidelines in accordance with recommendations from Qatar’s Health Protection & Communicable Disease Control office of the Ministry of Public Health, which include required face masks and social distancing.
Source: Press release
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