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Posted On: 31 May 2020 05:07 pm

Bollywood superstars and fashion icons come together to applaud frontliners in Qatar

Binu Cherian
Binu Cherian
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FAB Entertainment, a Qatar based Company, is pleased to announce the launch of a global community initiative in recognition of healthcare and essential workers from across the globe and in Qatar, who are working tirelessly and ardently during the Covid-19 outbreak.

Launched during Mental Health Awareness Month and 2020 being the International Year of The Nurse, this initiative conceived and produced by FAB, has gathered world-renowned Bollywood movie stars, sports celebrities, music and fashion icons in a community from across the globe, to show their support to the real-life heroes serving on the Frontlines of the Fight against Covid-19.

Fauzia Adeel Butt, Partner & CEO of FAB Entertainment in Qatar said: “As Covid19 cases continue to rise in Qatar and globally, healthcare and essential workers continue to work tirelessly at frontlines risking their lives every day for the humanity. This obviously takes a toll, not only on their physical but also mental state. Qatar has always been very vocal about social causes like Mental Health thanks to the invaluable efforts of the leaders of Qatar, who have always inspired us and led us on creating awareness of such critical issues. ”

“Many of these healthcare workers are working around the clock with little attention to rest or food, wearing their PPE’s for long hours and carrying on regardless of any discomfort. There has been a steady increase in fatigue, stress and mental depression seen amongst healthcare workers globally. This initiative serves as a morale-boosting to say chin up! Stay strong, stay safe because in the end we will get through this together!” Fauzia added.

The video has gone live on celebrity platforms today with already millions of views within the first 24 hours. The video which has also gone viral on social media includes Bollywood superstar Akshay Kumar, renowned Producer/Director Karan Johar, Turkish German actress Meryem Uzerli, Captain of the Indian cricket team-Virat Kohli, Captain of the Indian Football Team- Sunil Chhetri, Formula 1 Racing World Champion-Damon Hill, Singer/Music Director duo Vishal & Shekhar, singer-Hariharan and globally acclaimed fashion designer Manish Malhotra.

Bollywood icons Karan Johar, Akshay Kumar and Manish Malhotra have also provided a special shout out, in addition to the global initiative specifically for the frontline heroes serving in Qatar with personal videos highlighting their support to all those working tirelessly in Qatar to support and protect the nation.

This outstanding global video as well as specific videos by Karan Johar, Akshay Kumar and Manish Malhotra for Qatar, conceived and produced by FAB, comes as part of the Mental Health Awareness Month and Year of the Nurse with the main goal to uplift the morale of those working tirelessly on the frontlines of the fight against the pandemic, coming directly as acknowledgment from the worlds most celebrated icons.

To watch the global video, please visit:

https://www.instagram.com/p/CAmxUAbA7oi/?igshid=pdqyugvohrup

To watch the video’s for Qatar, please visit:

  1. Karan Johar: https://www.instagram.com/p/CAnP3rhgCpI/?igshid=ght0d4lmudn6
  2. Akshay Kumar: https://www.instagram.com/p/CAnPmjHAvEB/?igshid=10bpdjcj1u4if
  3. Manish Malhotra: https://www.instagram.com/p/CAnPvuPAAJJ/?igshid=pbj1lrs2z6bd

Source: Press release