Vodafone announces global repositioning of its brand

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Daisy

At an event at Qatar owned iconic building in London, The Shard, Vodafone today introduced a bold new slogan and fresh new look. This will be a significant milestone to one of the world's best-known brands since the introduction of the 'Power to you' slogan in 2009.

This will be launched in Qatar and in 36 countries worldwide where Vodafone is present.  Vodafone believes that new and exciting digital technologies will transform the way we live for the better. Even though technology is moving forward faster than ever, Vodafone is enthusiastic and optimistic to bring new and exciting digital innovation to Qatar in the years to come.

The Future is exciting, Ready? is an invitation from Vodafone to its all customers and the people of Qatar to embrace and enjoy the future together as partners.

Vodafone’s new look is bold, dynamic and iconic with greater prominence on its ‘speech mark’. This will be the biggest change to one of the most recognisable symbols in the world since its logo was created in 1998.

On 6 October 2017, Vodafone will launch its largest advertising campaign ever in Qatar and worldwide. The lead TV commercial is a 60-second film focusing on how human communication has remained constant around the world while technologies have evolved over time to meet the fundamental need of staying connected. 

The film has been created to reflect Vodafone’s commitment to Qatar through improving the lives of its people by providing a world class telecommunications infrastructure and delivering technological breakthroughs both large and small. As a major advertiser in Qatar and a highly visible presence in the community, this means the public will experience the campaign everywhere

Vodafone Group Chief Commercial Operations and Strategy Officer, Serpil Timuray said: “We believe there are very good reasons to be optimistic about the future as emerging innovations in science and technology begin to have a profoundly positive impact on society. Vodafone has a long and proud history of bringing new technologies to hundreds of millions of people worldwide, enhancing quality of life and transforming the workplace. Our new brand positioning is intended to embody Vodafone's mission and purpose to help our customers and communities adapt and prosper as these remarkable new trends reshape the world.”

Commenting on the new brand campaign, Diego Camberos, Commercial Director at Vodafone Qatar said: “We want our customers to feel our commitment to Qatar and trust that the Vodafone brand will always be their digital partner delivering great innovation and world class technology’

 

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