Qatar Olympic Committee unveils ambitious vision for future of Qatari sport with launch of new brand and strategy

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A new chapter in Qatar's historic sporting journey has been launched today at a momentous and celebratory gathering of Qatar's entire sporting family. President of the Qatar Olympic Committee (QOC) H.E. Sheikh Joaan bin Hamad Al Thani united with Qatar's sporting heroes at Doha's iconic Qatar National Convention Centre to unveil a transformational vision to take sport in Qatar to even greater levels of success through a new brand and strategy. This milestone moment also sees the launch of a new Team Qatar website, the first-ever Team Qatar Club and re-designed Team Qatar social media channels.

Commenting on the new brand and strategy, H.E. Sheikh Joaan said:

“Sport showcases the very best of humanity and it inspires humanity to give the very best version of itself. It provides hope, opportunity and unity. This is why I love sport so much, and why I am so excited about today’s launch of the QOC’s new brand and strategy. We are an ambitious and optimistic nation andlike every successful athlete, we are determined to continue to better ourselves, push our boundaries, breakdown barriers and re-define sporting greatness.

Today is one of the most important moments in Qatar’s sporting past, present or future. It is a game-changing moment that will open sport up to more people than ever before, create new heroes and fuel future success. It feels like a sporting revolution and the start of something new. We want the people of Qatar to feel this change, share it, celebrate it, connect to our athletes and support them on their inspirational journeys. We want to unite our whole nation through the power of sport. We are all Team Qatar and I can’t wait for us all to seize this opportunity.”