Mall of Qatar to take movie experience to a whole new level

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Mall of Qatar to debut the first Barco 4K laser-illuminated projectors in the Middle East in its flagship 19-screen CinemaCity complex

Mall of Qatar,the region’s largest leisure, entertainment and shopping complex, when it opens its doors in Doha, will première the Middle East’s first laser-illuminated projectors in its 19-screen CinemaCity complex to raise the bar for cinemagoers’ movie experience.

 

The announcement was made at Cine Europe 2015 in Barcelona, the major European cinema trade show.  The laser-illuminated projectors of digital cinema leader Barco are to be installed in the Mall of Qatar by CinemaCity, part of the World Media Holding group. Besides the laser-illuminated projectors, Barco will also be providing more Alchemy digital cinema projectors at a later stage.

 

Rony Mourani, General Manager of Mall of Qatar, said “The opening of Mall of Qatar in Doha next year will mark a new era in retail and entertainment as we plan to offer our visitors and shoppers transformational entertainment platforms through cutting edge technologies and state of the art development.  With the debut of these laser-illuminated projectors in Doha, moviegoers in our Mall will be able to experience feature films as never before.”

 

He added that the choice of CinemaCity was down to its commitment to provide amazing movie and entertainment experiences. CEO of World Media Holding, the Middle East’s fastest growing cinema development company, Hammad Atassi said: “From a luxurious foyer and lobby, easy access and great food through to super comfortable chairs and the latest visual and audio technologies: everything about our cinemas is designed for the enjoyment of our guests.”

 

CinemaCity will equip the 19-screen cinema complex in the Mall of Qatar with one Barco DP4K-30L and four of Barco’s DP4K-22L laser flagship projectors. Part of the latest laser range, the 22L and the 30L laser-illuminated projectors provide the perfect projection solution for medium-sized screens. “We decided to take the next step in projection and install Barco’s laser-illuminated solution. The brightness and image quality is unbelievable,” said Hammad Atassi.

 

Wim Buyens, Barco’s Head of Entertainment, agreed: “It’s just fantastic that our laser-illuminated projectors will help the trendsetting CinemaCity to deliver a cinema experience that has not been seen in the Middle East before. Laser-illuminated projection is simply indispensable for cinema operators who want to take moviegoing to the next level.”

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