International Designers Complement Local Talent at 12th Heya Arabian Fashion Exhibition

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Daisy

This November,the 12th Heya Arabian Fashion Exhibitionis presenting shopping opportunities from more than 150 abaya and modest fashion brands from Qatar and around the world. Complementing a wealth of quality Qatari collections, brands from the Middle East, Central America, Europe, Asia and North Africa are participating at the show, including; Kuwait, Oman, India, Turkey, Lebanon, Indonesia, Morocco, Mexico, Spain, Sri Lanka, Germany, Italy, the UK, France and for the first time ever Hong Kong.

New and returning brands from around the world are available to shoppers at Heya, including; Bocan and Lale Devri from Turkey; May Sobh Couture and Samar Secret from Lebanon; Doris Dorothea from Indonesia; Nirraamyaa and KD Boutique from India; Caftan lalla Salman and Ayahs Kaftan from Morocco, Pineda Covalin from Mexico, Luna’s Abaya, Wlns Cashmere and Soya Eyewear from Italy, and Perret Schaad from Germany.

 Responsible for delivering Heya, Design Creationz’s spokesperson Esraa Abel said: “As Heya continues to evolve and grow, we have seen a great response from the international community. New partnerships have allowed us to create valuable knowledge-sharing workshops and forums for lively debates on pressing trends and issues across the fashion industry. It is great to see experts in fashion sharing their experiences and insights with local designers and visitors at Heya, with the intention of developing Qatar’s flourishing fashion and design industry.”

Adding depth to this year’s programme, the partnerships forged with the Italian, Germany and Mexican Embassies presented catwalk shows, and hosted forums and workshops, to help nurture and develop local design talent. As part of Qatar’s 2017 cultural exchange programme “Year of Culture” with Germany, in partnership with the Embassy, German brand PerretSchaad hosted a catwalk show, two workshops and a forum.

The workshops looked at ‘Social Media and Fashion; A Powerful Combination’ and “The Rhythm of Fashion, How Does It Work?’ The sessions acted as a general introduction to the fashion business, rhythm of seasons and how to work successfully with social media as a fashion brand. In addition, the forum hosted an energetic debate on; ‘Trending Now: The ‘Perks’ of Online Business.’

Berlin-based fashion duo Johanna Perret and Tutia Schaad, of PerretSchaad designs, commented on their participation at Heya; “We were honoured to be asked to come to Heya 12. We have never been to Qatar and were excited to see the city, meet the people, and see the fashion for women. Our designs are simple in design, so it’s been great to get such positive feedback. Creatively we chose several showpieces including beautiful silk and a variety of colours, as a chic presentation of our work. This is probably the most elegant show we’ve done to date, as we wanted to present a collection to suit the Arab market with our own European touch.”

Popular Italian collections from Wlns Cashmere and Soya Eyewear were part of the eclectic mix of catwalk shows at the opening of Heya, through the Italian Embassy collaboration. In addition, visitors participated in the forum, The Trends in Italian Fashion’ by industry veterans Matteo Scarparo and Valeria Mangani. Haute couture designer, Marco Coretti also hosted a workshop this week on ‘The Sublimation of Fashion.’

In addition, with the help of the Mexican Embassy, Cristina Pineda presented its collection at a catwalk show at Heya. Designer Ricardo Covalín showcased his collection of modest wear, based on promoting Mexico’s culture through the production and distribution of pieces inspired by art.

Furthermore, new to Qatar and Heya this year, Hong Kong based brand Fine n’ Rhine hosted a catwalk show offering viewers an insight into the one-stop shop for desirable accessories, clothing, luxury handbags and shawls.

Held under the patronage of Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, Qatar’s ladies-only, must-attend, biannual fashion event at Doha Exhibition and Convention Center (DECC) closes its doors to the public today at 22:00 (Tuesday, 7 November).

For more information on the 12th Heya Arabian Fashion Exhibition please visit www.heya.qa, or alternatively follow Heya on Instagram, Twitter, Facebook, Snapchat – Heya.qa, or YouTube. Visitors can also download the Heya mobile app, enabling visitors to stay up-to-date with events and easily navigate brands and goods on offer.

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