Heya Arabian Fashion Exhibition Returns to Celebrate Qatari Designers and Entrepreneurs

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Leena

Heya Arabian Fashion Exhibition will return next month with a rich display of 90 Qatari brands, representing a 25% increase in local designers from the previous edition of the highly-anticipated event. Overall, the exhibition will showcase more than 150 abaya and modest fashion brands from emerging and established designers from 1countries, including: Qatar, Kuwait, Oman, India, Turkey, Lebanon, Indonesia, Morocco, Hong Kong, Spain, Germany and Italy.

Held under the patronage of Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, the show will be held in the Doha Exhibition and Convention Center (DECC) from 3-7 November 2017. The event is delivered by Qatari company Design Creationz, with support from Qatar Tourism Authority (QTA).

Numerous fashion shows, workshops and conversations with fashion icons are woven through the must-visit edition of Heya. Alongside an exciting Qatar National Day catwalk show, the organisers have announced new partnerships to continue the events legacy of bringing innovative ways to support entrepreneurs. Through collaborations with Virginia Commonwealth University in Qatar (VCUQ) and Qatar Business Incubation Center (QBIC), Heya will provide its visitors with valuable expertise in everything from fashion marketing to finance, and getting a fashion business off the ground.

Both exhibitors and visitors will be treated to a conversation with the French-Algerian model, actress and filmmaker Farida Khelfa, who will speak about empowering women to achieve in fashion, the arts and other fields. 

The 12th edition of Heya will offer shoppers and visitors an assortment of unique collections, from high-street apparel, couture and luxury, to the latest modest fashion evening gowns, leather accessories, and for the first-time perfumery and make-up. Offering a unique flavour of Arabian heritage, the Autumn/Winter event will see returning brands including Debaj, Al Motahajiba, Al Dukan, and Harlienz, as well as new popular brands Q-Label, Dary collection, Modish, and Endemage from Oman.

In its 12th edition, Heya has expanded its reach beyond the Arabian Peninsula, hosting brands from Indonesia, India, Morocco, Turkey and the Levant, as well as Hong Kong for the first time.

Mashal Shahbik, Director of Festivals and Tourism Events at Qatar Tourism Authority (QTA), said, “QTA recognises that successful tourism and business events must reflect Qatar’s society, culture and heritage at every touch point. We have worked closely with our partners at Design Creationz to ensure this edition of Heya provides a solid platform for local emerging and established businesses, designers, and institutions that will provide an enriching and well-rounded experience to our visitors. Whether they are shopping for the winter season or interested in setting up their own Arabian fashion business, fashion enthusiasts will find what they need at Heya.”

The exhibition will also complement Qatar’s cultural exchange “Year of Culture” with Germany, featuring two German designers who will host a fashion show of their collection followed by a talk. Two Italian designers will also present their collections through a new partnership with the Italian Embassy.

Responsible for delivering Heya, Design Creationz’s spokesperson Esraa Abel said: “Our research has shown an important demand for Qatari made products. This Autumn/Winter edition will be more locally focused with over 60% of exhibitors being based locally. It is important for us to bring to the market new thriving Qatari talents. As Heya is becoming a corner-stone of Qatar’s fashion scene, we have seen a growing interest for help to structure and improve design talent, from fashion and business perspective. In response to this, we have launched new partnerships with VCUQ and QBIC as part of our mission to show young Qatari designers the sky is the limit.”

Aysha Al Mudahka, CEO of Qatar Business Incubation Center, said: “QBIC has always heavily invested in the advancement of female entrepreneurship. We’re proud to be participating in this year’s exhibition and extending our support to entrepreneurs from the fashion industry. Nothing makes us happier than seeing innovative ideas and creations get turned into sustainable businesses. Armed with the right tools, support, funding, and mentorship, the next successful Qatari fashion brand could be right here, and we believe Heya is the perfect launchpad. We look forward to participating on multiple fronts at this exhibition, and our incubatees are thrilled to be showcasing their creations with Heya’s visitors and attendees. 

To ensure a comfortable atmosphere for its target market, Heya is open for women only except on opening day (November 3rd), during which men can accompany family members. Children below the age of the 13 cannot enter the exhibition.

Proud partners of this year’s Heya exhibition include Qatar Germany Year of Culture 2017, How Women Work, Qatar Airways, Maison de Joelle, Shangri-La Hotel Doha, Adagio ApartHotel, and Violetta Events.

For more information on the 12th Heya Arabian Fashion Exhibition please visit www.heya.qa, or alternatively follow Heya on InstagramTwitterFacebook, Snapchat – Heya.qa, or YouTube. Visitors can also download the Heya mobile app, enabling visitors to stay up-to-date with events and easily navigate brands and goods on offer.