A First for Qatar at World’s Largest Medical Conference and Exhibition

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Dusseldorf – November 14, 2012: Weill Cornell Medical College in Qatar (WCMC-
Q), in partnership with three leading players from Qatar’s medical science and
healthcare industry, is for the first time participating in the world’s largest medical
conference, exhibition and trade fair - MEDICA 2012.

The event is held each year in Dusseldorf in Germany and allows institutions and
companies the chance to present their services and products to a global market. It
also offers unparalleled networking opportunities among healthcare professionals.

WCMC-Q, Sidra Medical and Research Center, Aspetar – Qatar Orthopaedic and
Sports Medicine Hospital; and the Anti-Doping Lab Qatar (ADLQ) have been
representing Qatar at Medica 2012 until November 17.

Dr. Javaid Sheikh, Dean of WCMC-Q, said the event offered the chance to present
the college to the wider medical community.

Dr. Sheikh said: “MEDICA 2012 is allowing the college to promote itself further on
the world stage, not just among healthcare practitioners but also other professionals
who work in the same sphere.

“The college always wants to recruit the very best faculty and staff members and
events like this offer another window of opportunity – both for potential employees
and ourselves.”

Approximately 4,500 exhibitors are at MEDICA representing about 60 countries.
These exhibitors, including WCMC-Q and its partners, are being seen by around
130,000 visitors from more than 100 countries, providing unprecedented exposure.

Yesterday, the first day of the conference, saw huge interest in the Qatar pavilion,
with many people interested to discover what the country is doing in terms of
medical research, education and clinical care.

“Dr. Joachim Dudenhausen, Medical Advisor and Head of Medical Staff Services at
Sidra Medical and Research Center, and a Professor of Obstetrics and Gynecology at
Weill Cornell Medical College in Qatar, said the MEDICA conference is allowing Sidra
and its partners to highlight the tremendous work being done to advance health care

in Qatar.

He added: “Sidra’s mission is to set new standards in health care for women
and children regionally and globally through clinical care, research, and medical
education. One important way we will achieve this is through our state-of-the-
art, all-digital facility, where sophisticated laboratories and cutting-edge medical
equipment will enable true innovation and clinical advancement.”

Dr. Mohammed Alsayrafi, General Manager of ADLQ, said that the organization’s
status as the first anti-doping laboratory in the Middle East and western Asia, makes
its participation in MEDICA “priceless”.

He added: “Why are we at MEDICA? Simply to ‘introduce and induce’: introduce
ADLQ to the market and to our prospective partners for possible future
collaborations, and to induce all possible development opportunities of our research
projects. Anti-doping, biomedical and translational research in particular is a major
focus for ADLQ as we aim at being not merely an anti-doping lab but also a small
research center.

“As our services expanded to include toxicology and multi-purpose labs, it was only
natural that it led to having a Research Division that serves our vision and Qatar’s
vision of 2030 which focuses on training Qatari human resources. Having the human
resources, the technology and the expertise we have seen clearly that we need to
pay back the community that has given us so much by investing more in this area
through providing academic training programs of MSc and PhD studies to promising
young Qataris in conjunction with reputable universities around the world in order
to enrich the local manpower.

“For us, MEDICA is the event in the medical sector and it is inevitable that we are
part of this huge gathering of expertise in the field, and doing this while representing
Qatar through Qatar Pavilion is of ultimate importance. We are very proud indeed.”

The event is arranged according to halls, including ones assigned for electromedical
equipment/medical technology, laboratory technology/diagnostics, medical
furniture, and information and communications technology among many others.

Ibrahim Al Darwish, Chief Operating Officer of Aspetar, said MEDICA 2012 is giving
the organization a global platform.

He said: “Our objective is to showcase who we are, our expertise and what we have
to offer to the international community.

“The MEDICA trade fair is an important venue and partner that allows us to deliver
our message and to learn from others. Our participation is an opportunity to
understand what similar and very different organizations are doing in healthcare,
and to understand supply and equipment options and the latest technologies that
will support our drive to be a leader in sports medicine by 2015."

Given that it is the first time institutions in Qatar have occupied a pavilion at
MEDICA, there has been significant interest from visitors in learning what the
country and the organizations represented have to offer.


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