Alfardan Sports Motors inspire youth to drive responsibly with unique safety awareness campaign

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Alfardan Sports Motors, the official dealer of Ferrari and Maserati in Qatar, launched a first-of-its-kind safety drive across schools in Qatar to raise awareness on the perils of speeding. Revered for their lineage of the world’s fastest cars, the two iconic automotive brands reaffirmed their commitment to safety by spearheading a pioneering initiative that aims to foster a culture of responsible driving among the nation’s youth.

The safety drive kicked-off at the Global Academy International where representatives hosted a comprehensive interactive session in which they presented thought-provoking facts and figures on the rising occurrences of traffic incidents. According to the annual statistics shared by Qatar’s Traffic Department, speeding was reported as the key cause of road deaths in 2016 with an average of 4564 violations per day. Despite celebrating the passion for speed on the racetrack for years, students were encouraged to place safety above thrill when on the road – at all times.